#SochaSamjhaNivesh
An investor-awareness platform whose first series explained multicap funds to new investors. Two slice-of-life films built on the emotions the fund house said drive first-time buyers, FOMO and confusion, with the digital leg live first and the TVCs following. Made by Mirum India as a sequel to #SochaSamjhaRisk.
| Brand | Axis Bank |
|---|---|
| Agency | Mirum India |
| Talent | Not named |
| Channels | TV, digital |
| Source | exchange4media |
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