Mirum India
Named on 4 campaigns for 2 brands on BrandMap.
Clients
Brands this agency is named with, most work first.
| Brand | Campaigns | Latest work |
|---|---|---|
| Axis Bank | 3 | #SochaSamjhaNivesh27 Sep 2024 |
| Mutual Funds Sahi Hai | 1 | Bharat Farq Pehchanega29 Nov 2024 |
Campaigns
Newest first, with what our re-check found on each source.
Purpose · 29 Nov 2024
A one-take film in which Bharat, a personified voice of the country, delivers a manifesto about telling a real investment from a scam. It launched during World Investor Week 2024, ran in Hindi, Telugu and Tamil with audio cutdowns, and pointed to a pledge page at mutualfundssahihai.com/bfp.
Agency: Mirum.
Integrated campaign · 27 Sep 2024
An investor-awareness platform whose first series explained multicap funds to new investors. Two slice-of-life films built on the emotions the fund house said drive first-time buyers, FOMO and confusion, with the digital leg live first and the TVCs following. Made by Mirum India as a sequel to #SochaSamjhaRisk.
Agency: Mirum India.
Integrated campaign · 11 Sep 2023
A 360-degree investor-education campaign of four films teaching two tools, the riskometer for judging a fund's risk and the risk profiler for judging your own appetite. The argument was that risk is worth taking once it is understood. Conceptualised by Mirum India.
Agency: Mirum India.
Integrated campaign · 11 Oct 2022
Two short humorous films used everyday situations to explain balanced advantage funds and the idea of staying prepared for market volatility. Part of the fund house's investor-awareness run with Mirum India.
Agency: Mirum India.
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