My Way
Avantra's first-ever brand campaign, fronted by Rukmini Vasanth, portraying the saree as a canvas for individuality rather than pure tradition; launched in the festive season alongside the release of Kantara: Chapter 1 to ride the cultural moment.
| Brand | Ajio |
|---|---|
| Agency | Not named |
| Talent | Rukmini Vasanth |
| Channels | Not named |
| Source | ET BrandEquity |
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