#SeeEqual in the matrimonial classifieds
Ariel bought space inside a newspaper's matrimonial classifieds so prospective grooms could declare 'I #ShareTheLoad' in their profiles, giving women a way to filter for men who would treat them as equals. It extended the #SeeEqual film, which had passed 100 million views since February 2022.
| Brand | Procter & Gamble India |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | print, digital |
| Source | exchange4media |
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