Byju's
Byju's sponsors 3 properties, mostly cricket, then football, and has 2 campaigns on record.
5 of 5 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 2020
Front-of-shirt sponsor of Kerala Blasters, 2020–2024.
Shirt sponsor · Team · 2019
Front-of-shirt sponsor of India national cricket team, 2019–2023.
Shirt sponsor · Team · 2019
Front-of-shirt sponsor of India women's national cricket team, 2019–2023.
Ambassadors
Talent named in Byju's's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Lionel Messi | Past | 4 Nov 2022 | 4 Nov 2022 |
Campaigns
With the agency and talent where the trade press named them.
Purpose · 4 Nov 2022
BYJU'S named footballer Lionel Messi as the first global brand ambassador for its social-impact arm Education For All, timed to his final World Cup campaign with Argentina and months after BYJU'S became an official FIFA World Cup 2022 sponsor.
Talent: Lionel Messi.
Digital/social · 22 Jun 2022
BYJU'S in-house brand and creative team's 'Master Ji' digital ad film, produced by Dora Digs Films, won the Entertainment Lion for Talent (Film, Series and Audio Craft) at Cannes Lions 2022, in a category shortlist that also included Apple, Burger King and BBC.
Marketing leadership
As reported in the trade press, with the date and the article.
Against education peers
Confirmed deals only. The full education leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Byju's | 3 | 0 | 2 | Cricket | 4 Nov 2022 |
| UpGrad | 2 | 0 | 5 | Kabaddi, hockey, tennis and more | 23 Jan 2024 |
| Duolingo | 1 | 3 | 6 | Esports and gaming | 17 Jul 2026 |
| Jaro Education | 1 | 2 | 4 | Business, tech and industry | 11 Jul 2026 |
| Unacademy | 1 | 0 | 2 | Cricket | 21 Mar 2024 |
Where peers sponsor and Byju's doesn't
| Property | Peers on it |
|---|---|
| ET NOW Global Business Summit | Jaro Education |
| U Mumba | UpGrad |
| Kolkata Knight Riders | Unacademy |
| Battlegrounds Mobile India Masters Series | Duolingo |
| Shark Tank India season 1 | UpGrad |
Questions people ask
What does Byju's sponsor?
Byju's has 3 confirmed sponsorship properties on record, mostly in cricket, then football, including Kerala Blasters, India national cricket team, India women's national cricket team. The latest is dated 4 Nov 2022.
Does Byju's sponsor cricket?
Yes. Byju's has 2 confirmed cricket deals on record.
Know when Byju's signs something new
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