Zee TV × Filmfare Awards, 2025

Integrated campaign · 17 Aug 2026

A brand campaign that reframes the channel's 'Mi Marathi' idea around ambition and individual expression rather than language and geography. Two films carried it, one with Hrushikesh Joshi on tradition adapting to the times, one with Mahesh Manjrekar on a father backing his son's business. The channel extended it into show storylines, on-ground work, outdoor and social.

Talent: Mahesh Manjrekar, Hrushikesh Joshi.

Integrated campaign · 10 Jun 2025

The Tamil cut of ZEE's seven-film 'Aapka Apna ZEE' series, built to make the channel feel like a member of the household rather than a broadcaster. Each of the seven regional films was shot in its own cultural setting and released across ZEE's TV and digital platforms.

Rebrand · 9 Jun 2025

A new brand identity for the Telugu channel, launched during the telecast of the 23rd Zee Cine Awards with seven films premiering at once across ZEE's TV and digital platforms. The work leaned on Telugu landscapes and rituals to position the channel as a daily companion rather than a channel.

Sports · 29 Nov 2024

Zee Entertainment's marketing campaign for the third season of DP World ILT20, fronted by cricketers David Warner and Jason Holder alongside actors Deven Bhojani and Anand Tiwari, built around the tagline 'Duniya bhar ke T20 heroes aa rahe hain' ahead of the January 2025 tournament, airing on Zee's channels and ZEE5.

Talent: David Warner, Jason Holder, Deven Bhojani, Anand Tiwari.

Digital/social · 19 Nov 2024

A brand campaign positioning ZEE's television characters as 'Dilfluencers' -- more trusted than social-media influencers -- fronted by Jackie Shroff, built around the hashtag #SachTohYehiHai and the philosophy 'Aaj Likhenge Kal' (seize today, shape tomorrow).

Talent: Jackie Shroff.

Integrated campaign · 26 Jul 2024

A listening campaign in which a fictional family, Sakshi and her relatives, stood in for Zee TV viewers and took their feedback straight to the channel's creative teams. It was teased with unbranded billboards across India before the film ran, and the channel said it would build its next content slate off what the campaign heard.

Experiential · 14 Oct 2022

To launch the ninth season of the children's singing show, Zee TV ran a Music on Wheels bus through Bandra, Juhu and later Red Fort in Delhi, inviting passers-by to sing on board. It was supported by musical stairs, an Instagram filter and a radio station takeover, and one clip of a singing Mumbai policeman went viral.

Talent: Shankar Mahadevan, Anu Malik, Neeti Mohan, Bharti Singh.

Rebrand · 2 Nov 2017

To mark 25 years since the launch of Zee TV, India's first private satellite channel, ZEE unveiled a new corporate ideology, 'Extraordinary Together', with full-page newspaper advertisements thanking industry peers Sony Pictures, Sun TV, Viacom18 and Star India for growing Indian television together.