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Indian D2C · Home and sleep

Indian D2C home and sleep brands, side by side

6 brands. Flo Mattress runs the most: 27 Meta ads live in India, 4 of them advertise on Facebook and Instagram, and 1 have a sponsorship or creator deal on record.

The brands

Meta ads live in India as of 6 Nov 2026. Deal counts are properties with a deal on record.

BrandMeta ads liveCreator dealsSponsorshipsCampaignsAmbassadorsLatest deal
Flo Mattress27––––2026
Wakefit25––3–16 Mar 2026
Ugaoo14–2––2026
Urban LadderOwned by Reliance Retail since 20206––2–9 Mar 2026
Nestasia––––––
R For Rabbit––––––

Newest ads in the category

The 8 most recent Facebook and Instagram ads from these brands. Each opens in Meta's Ad Library.

Flo Ortho Mattress
Since

Flo Mattress

Flo Ortho Mattress

The Flo Ortho™️Mattress , Best for back support comes with: ✅ Pain Release™️ technology for back & joint comfort ✅ Motion Isolation for zero disturbance ✅ 3D Air-Flo tech for cool, comfy sleep ✨ 100 Nights Risk-Free Trial 🛌 10-Year Warranty 💙 Doctor-recommended comfort for parents who deserve peaceful sleep Get rid of the back pain and sleep comfortably with Flo mattress Visit: www.flomattress.com

Flo Mattress ad
Since

Flo Mattress

Discover the Flo Ergo™ Memory Foam Mattress – perfect comfort for the ones who want a sink-in, cozy feel. With Motion Isolation™ Technology (zero partner disturbance) the mattress is the perfect choice for couples, children and working professionals. ✅100 night risk-free trial ✅10 year warranty ✅No cost EMI Shop now at www.flomattress.com and start sleeping better today! #flomattress #bestmattressinindia #memoryfoam #floergomattress

100 Night Risk-Free Trial
Since

Flo Mattress

100 Night Risk-Free Trial

Flo Ortho Mattress has changed my sleep completely. Firm where it should be, super comfortable overall. Plus, 100 nights risk-free trial, 10-year warranty, and even no-cost EMI options available. Maine toh Neend ka upgrade kar liya, you too - Go with the Flo! 💤 100% Made in India ! #FloMattress #BestMattressForBackpain #BestorthopedicMattress #SleepUpgrade #GoWithTheFlo

Urban Ladder Gift Cards
Since

Urban Ladder

Urban Ladder Gift Cards

Give your loved ones the joy of finding something beautiful for their home🎁

Ugaoo ad
Since

Thedaisystuff

Post exam day out with mom 🌿🤍 Exploring Ugaoo’s first store at Lakeshore Mall, Hyderabad! 🪴✨ #Ugaoo #LakeshoreMall #Hyderabad #PlantLovers #MomAndDaughter

Urban Ladder furniture
Since 23 versions

Urban Ladder

Urban Ladder furniture

Explore 40,000+ furniture designs, only at Urban Ladder. Find premium options across living, dining, bedroom and more 🚚

Gift Joy in 10 Minutes: Ugaoo Plants Delivered Fast!
Since 2 versions

Ugaoo.com

Gift Joy in 10 Minutes: Ugaoo Plants Delivered Fast!

🎁 Last-Minute Gifting Made Easy with Ugaoo Plants! 🎁 In a rush to find the perfect gift? With Blinkit, you can get beautiful Ugaoo plants delivered to your doorstep in just 10 minutes! Surprise your loved ones with a thoughtful gift that grows and brings life to any space. Whether it’s for a birthday, housewarming, or just because, our stunning plants make the ideal present. Don’t stress over last-minute shopping—order now and give a gift that will be cherished for years to come! 🌿✨

Up to 70% off + extra 10% off
Since 2 versions

Urban Ladder

Up to 70% off + extra 10% off

Exchange your old furniture for new Urban Ladder favourites. Enjoy up to 70% off + an extra 10% off on your purchase 🌟

Their deals

Confirmed sponsorships, creator deals and campaigns from these brands, newest first.

Digital/social · 16 Mar 2026 · Reported value Rs 50,000

A World Sleep Day campaign inviting people to share their most memorable childhood bedtime warnings ('maa dhamkis') from mothers via Instagram DMs, with winning entries earning Rs 50,000 and a place in the brand's 'Dhamki Squad'.

Regional · 9 Mar 2026

A campaign created by Lowe Lintas that replaces a single national narrative with city-specific storylines, drawing on Lowe Lintas's 'State of States' study of cultural differences across Indian regions to show how furniture choices reflect local ambition and identity.

Agency: Lowe Lintas.

Ugaoo→SulaFest

Powered by · Event · 2026

"Powered By Sponsor".

Digital/social · 14 Mar 2025

A World Sleep Day promo fronted by co-founder Chaitanya Ramalingegowda that positions Wakefit as the rival to Netflix and other streamers, citing the brand's Great Indian Sleep Scorecard 2025 data on binge-watching and insomnia, with up to 55% off on mattresses. A brainchild of creative agency Talented and its social arm The New Thing.

Agency: Talented. Talent: Chaitanya Ramalingegowda.

Digital/social · 13 Jan 2025

A reactive 30-second spot mocking L&T chairperson SN Subrahmanyan's remarks favouring a 90-hour work week, set to the song 'Sunday Morning Love You', ending with a voiceover linking marital friction to poor sleep and pitching Wakefit mattresses.

Ugaoo→SulaFest

Powered by · Event · 2025

"Powered By Sponsor".

Ad film · 12 May 2023

Two digital ad films using sumo wrestlers to physically test the strength of Urban Ladder's sofas and beds, reinforcing the brand's positioning as a seller of long-lasting furniture. Conceptualised and created by Wunderman Thompson, Bangalore.

Agency: Wunderman Thompson.

Why each brand is on the list

The source we opened for each brand. P: the brand or a filing. S: named business press.

Who counts as an Indian D2C brand

A consumer product brand founded in India that started online: on its own website or app, plus Amazon, Flipkart, Myntra, Nykaa and the quick-commerce apps. A brand that later opened stores still counts, because the test is how it started.

Marketplaces and retailers, service and rental apps, cafes, and FMCG brands that started in shops are not on this list. Where a larger company holds a majority stake, the brand stays on the list and we name the owner and the year.

Every brand here has a source we opened: the brand's own page or a filing (P), or named business press (S). A brand we could not settle stays off until we can. How we check.

Missing a brand? Send it to us.