Wakefit
The company behind Wakefit, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Digital/social · 16 Mar 2026 · Reported value Rs 50,000
A World Sleep Day campaign inviting people to share their most memorable childhood bedtime warnings ('maa dhamkis') from mothers via Instagram DMs, with winning entries earning Rs 50,000 and a place in the brand's 'Dhamki Squad'.
Digital/social · 14 Mar 2025
A World Sleep Day promo fronted by co-founder Chaitanya Ramalingegowda that positions Wakefit as the rival to Netflix and other streamers, citing the brand's Great Indian Sleep Scorecard 2025 data on binge-watching and insomnia, with up to 55% off on mattresses. A brainchild of creative agency Talented and its social arm The New Thing.
Agency: Talented. Talent: Chaitanya Ramalingegowda.
Digital/social · 13 Jan 2025
A reactive 30-second spot mocking L&T chairperson SN Subrahmanyan's remarks favouring a 90-hour work week, set to the song 'Sunday Morning Love You', ending with a voiceover linking marital friction to poor sleep and pitching Wakefit mattresses.
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