Wagh Bakri Tea
The company behind Wagh Bakri, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Digital/social · 29 Jul 2026
An AI-generated campaign for SIPZ instant chai sachets, built around a character called WB SIPZ Man drawn from the pack, aimed at students, young professionals and travellers who want a home-tasting cup away from home.
Ad film · 18 Jun 2026
A campaign attacking the household habit of adding extra spoonfuls or over-boiling to get a stronger cup, arguing that strength comes from blend quality and leaf integrity instead. Extended into slice-of-life films about small gestures mattering more than grand ones.
Digital/social · 9 Aug 2025
A co-branded monsoon campaign with McCain Foods India pairing Wagh Bakri Masala Chai with McCain's frozen snacks, run digital-first through brand banter and influencer content, targeted at Delhi, Mumbai, Ahmedabad and Lucknow.
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