Too Yumm
The company behind Too Yumm, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Launch · 13 Apr 2026
A paparazzi-style teaser built around a mysterious 'Korean co-star' revealed Varun Dhawan fronting the new Korean Karare snack, timed to the IPL and building on the brand's earlier Korean-inspired launches.
Talent: Varun Dhawan.
Launch · 23 Aug 2025
Varun Dhawan fronted a high-energy campaign film for Party Harder Chips, billed as the world's first anti-hangover chips made with Dr. Vaidya's Livitup ingredients, aimed at party snacking occasions.
Talent: Varun Dhawan.
Experiential · 17 Apr 2025
Barred from selling snacks inside cricket stadiums, Too Yumm printed giant chips with match-day slogans in edible ink for fans to wave and eat during IPL matches in Ahmedabad, Hyderabad and other cities. Built by FCB Kinnect, it was shortlisted at Cannes Lions 2025 in Outdoor.
Agency: FCB Kinnect.
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