Tata Consumer Products
The company behind Tata Consumer Products, with 9 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Regional · 22 Aug 2026
A Tata Tea Chakra Gold campaign for the southern market asking families to count the unpaid work homemakers do as work, on the argument that it never shows up on a salary slip.
Rebrand · 24 Jul 2026
The company's first-ever corporate brand film, tracing its transformation into a diversified FMCG company through everyday moments built around its brands (a morning cup of tea, meals with Tata Salt, coffee breaks), and covering sourcing, manufacturing, brand-building and sustainability across a portfolio of more than 20 brands.
Digital/social · 3 Feb 2026
A digital film for Himalayan natural mineral water set in a noisy cafe, where the overwhelmed lead asks for one bottle of peace, cut against still shots of the Himalayan landscape.
Festive · 15 Aug 2025
The 2025 Independence Day edition of Tata Tea Premium's Desh Ka Garv platform, a collection of hand-painted kettles made with folk-art body Kaushalam in Warli, Gond, Madhubani, Sanjhi, Kalighat, Phulkari and Pattachitra styles.
Launch · 18 Jun 2025
Tetley signed Kriti Sanon as brand ambassador to launch Green Tea Slim Care and Green Tea Beauty Care, green teas carrying L-Carnitine and Biotin, pitched on functional wellness rather than tradition.
Talent: Kriti Sanon.
Integrated campaign · 2 Jun 2025
Eight brand films that rebuild the 1980s Tata Salt jingle around iodine and children's mental development, set in Hindi-belt, Bengali and Marathi households and staged in settings from vidaais to classrooms to kitty parties.
Agency: Ogilvy India.
Purpose · 21 Apr 2025
A Jaago Re climate campaign built on Google Cloud's AI stack that measures the effect of small everyday green actions and adds them up, aimed at the belief that one person's effort changes nothing.
Launch · 19 Mar 2025
Manoj Bajpayee fronted the launch of Tata Soulfull No Maida Rusk with a main film plus a run of digital shorts, built on how differently each Indian takes their chai.
Agency: The Womb. Talent: Manoj Bajpayee.
Show 1 more
Ad film · 15 Nov 2024
Chefs Sanjeev Kapoor and Ranveer Brar argue over whose dal is better in a film for Tata Sampann unpolished dal, used to make the case for ingredients left closer to their natural form.
Talent: Sanjeev Kapoor, Ranveer Brar.
Work at Tata Consumer Products?
Claim this page to list your properties and partners, and correct anything wrong.