Sugar Cosmetics
The company behind SUGAR Cosmetics, with 5 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Launch · 15 Sep 2025
Vellvette Lifestyle, the company behind Sugar Cosmetics, built a new skincare-and-makeup brand with Myntra and put it into market just before Myntra's Big Fashion Festival. Molten Beauty is pitched skin-first at Gen Z shoppers on Myntra, with the debut range set to grow past 50 SKUs inside a year.
Digital/social · 24 Oct 2024
A digital campaign on self-worth and inclusivity featuring Alaya F, Jasleen Royal, Sushant Divgikar and cricketer Shreyanka Patil showing their pre-spotlight rituals, amplified on Instagram, YouTube and Facebook plus on-ground retail touchpoints.
Talent: Alaya F, Jasleen Royal, Sushant Divgikar, Shreyanka Patil.
Launch · 27 Sep 2024
Sugar Pop's first-ever TV campaign, starring Kriti Sanon, launching the Ultrastay Transferproof Lipstick for the festive season; a TVC in seven languages backed by digital ads and influencer amplification.
Talent: Kriti Sanon.
Other · 4 Apr 2024
A Holi-timed OOH billboard campaign across Mumbai celebrating the seventh anniversary of the Ace of Face foundation stick (launched in 22 shades, the most of any Indian brand at the time), themed around the unstoppable spirit of women.
Integrated campaign · 8 Sep 2022
A TVC starring Ranveer Singh and Tamannaah Bhatia, with a guest cameo by co-founder & CEO Vineeta Singh, built around the brand's transfer-proof-lipstick USP; launched simultaneously on TV, OOH, print, radio and cinema, amplified across digital, social, OTT and in-store, in five languages across 50+ channels, with over 10,000 influencers engaged.
Talent: Ranveer Singh, Tamannaah Bhatia, Vineeta Singh.
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