Colorbar
Colorbar has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Rebrand · 29 May 2025
Brand refresh with a rust-orange and gold identity and a film of five personas (Bold, Glam, Demure, Radiant and Playful) that includes a male model, launched as the company prepared to enter the US and the Middle East.
Purpose · 1 Jul 2024
Pride-month campaign celebrating people who live authentically whatever their background or gender, framed around the brand's 'magic for all' line.
Festive · 16 Feb 2024
Valentine's Instagram campaign that cast the new Crystal Glow Face Gloss as 'the most eligible bachelor in town', with a hashtag contest for a product hamper and a giveaway with accessories brand Joker & Witch.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Colorbar | 0 | 0 | 3 | – | 29 May 2025 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
Where peers sponsor and Colorbar doesn't
| Property | Peers on it |
|---|---|
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
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