Rasna
The company behind Rasna, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Launch · 12 Mar 2026
Launch campaign for Nutri+, a nutrition-enriched powder concentrate from Rasna's R&D division aimed at families buying health drinks, fronted by actor Rakul Preet Singh.
Talent: Rakul Preet Singh.
Launch · 19 Mar 2025 · Reported value Rs 10
A film by The Womb for the Rs 10 Rasna Rich sachet: two young boys make Rasna together while waiting for their baby sister to grow up and share it, positioning the thicker concentrate as the family sharing pack.
Agency: The Womb.
Ad film · 16 Mar 2023
Summer TVC in which garden-party guests from a socialite to a teenage couple try to trick the Rasna girl out of her drink, ending on 'Inke tricks mein mat fasna, dhyan rakho on your Rasna'. Built on research that 60% of consumption is by adults; aired on national and regional GECs, movie, music, news and kids channels plus YouTube, Instagram and Facebook.
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