Poco India
The company behind Poco India, with 6 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 11 Jul 2026
A brand campaign that argues the perfect moment beats the perfect picture, with a film shot entirely on POCO phones about hostel nights, first paychecks and road trips; rolled out on digital and social for young creators and students.
Launch · 8 Jan 2025
Akshay Kumar signed as brand ambassador on the eve of the POCO X7 series launch, fronting the 'Xceed Your Limits' launch campaign under the brand's 'Made of MAD' line.
Talent: Akshay Kumar.
Digital/social · 9 Apr 2024 · Reported value Rs 59
A co-branded campaign with Taco Bell fronted by shared ambassador Hardik Pandya: Taco Bell's Rs 59 reloaded menu gave buyers a chance to win POCO phones, with the contest run on both brands' Instagram handles.
Talent: Hardik Pandya.
Launch · 17 Jan 2024
The launch campaign for the POCO X6 Pro, with cricketer Hardik Pandya cast as a predator moving through an urban tech jungle. POCO pitched it at the millennial and Gen Z 'POCO tribe' around the X series, its biggest line in India.
Agency: Media.Monks India. Talent: Hardik Pandya.
Integrated campaign · 22 Mar 2022
A MediaMonks film of young creators streaming, dancing and finding odd angles on life, celebrating the 'mad' spirit of POCO's users; digital-first across social with a television debut.
Agency: MediaMonks.
Rebrand · 17 Mar 2021
DDB Mudra's series of quirky films introducing POCO's new mascot and 'Made of Mad' brand identity, built to break the sameness of smartphone advertising for millennial and Gen Z buyers.
Agency: DDB Mudra.
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