Philips India (Versuni, Preethi)

Experiential · 9 Jul 2025

Versuni's Preethi built its year around a live record attempt for the Zodiac mixer grinder. Machines ground 30 hard materials continuously in four cities in front of World Book of Records adjudicators, and the resulting 'world's most powerful mixer grinder' claim carried the advertising. The work won Campaign of the Year (South) at the ET Shark Awards 2025 for Preethi, Versuni India and Ampersand Communications.

Agency: Ampersand Communications.

Launch · 10 May 2025

The launch campaign for the Philips All-in-One Trimmer with BeardSense AI, which scans the beard 125 times a second. The line flips a Hindi idiom for a negligible difference to claim a big one, likening the trimmer to 125 barbers working together.

Other · 11 Feb 2025 · Reported value Rs 1,500

A consumer promotion with Kaun Banega Crorepati's 25th season: buyers of Philips appliances worth Rs 1,500 or more could register on SonyLIV for a shot at the Fastest Finger First round and the hot seat, with a Spin & Win of assured gifts for offline shoppers. Ran late January to end-March 2025.

Festive · 19 Oct 2024

Festive TVC by Hashtag Orange in which Rahul Dravid lights up a rooftop party, a young hockey player's stadium and night roads, casting Signify's lighting as the thing that makes nights bright and safe across walks of life.

Agency: Hashtag Orange. Talent: Rahul Dravid.

Digital/social · 15 Mar 2024

A Philips Avent social campaign in which celebrity and influencer mothers thank the people who supported their motherhood and nominate others in a chain, inviting all mothers to post their stories under the hashtag and pledge to share caregiving. Live on Instagram.

Digital/social · 13 Feb 2024

A Valentine's Day digital film on the idea that you buy for people you like but cook for the one you love, promoting dishes made in Philips air fryers. Terribly Tiny Tales partnered to get people to share what they would cook; it followed the previous year's #TasteOfLove.

Influencer · 30 Oct 2023

A festive-season influencer programme with more than 50 lifestyle creators across Delhi, Mumbai, Kolkata, Bengaluru, Kerala and Udaipur showing festival looks made with Philips hair-care and grooming products, run with Voxxy Media and reaching a claimed six million followers.

Talent: Shubhna Agarwal, Aashi Sahni, Disha Goyal, Shreya Arora, Priya Ahuja, Sweety Yadav.

Ad film · 20 Apr 2023

Pankaj Tripathi plays Bachat Kumar, a savings expert whom everyone asks for money advice and who answers that the only real link to saving is EcoLink BLDC fans and LED lights. Two films from Hashtag Orange, one of them staged as a concert with the actor riding on stage.

Agency: Hashtag Orange. Talent: Pankaj Tripathi.

Festive · 5 Sep 2022

A 40-second festive film for Philips Smart Wi-Fi LED lights with Sanya Malhotra, showing dimming, preset modes, voice and app control and 16 million colours, run in primetime TV slots and on YouTube.

Agency: Hashtag Orange. Talent: Sanya Malhotra.

Ad film · 9 May 2022

Two films built on the banter between Pankaj Tripathi and his grandmother, one for EcoLink's silent fans and one for its downlighters, written by BBH India to build recall for a brand then new to the fans and lighting market.

Agency: BBH India. Talent: Pankaj Tripathi.

Ad film · 4 Mar 2022

BBH India's 50-second TVC for Philips decorative lighting in which new ambassador Sanya Malhotra dances through rooms lit by chandeliers, pendants and connected lights, ending with an invitation to the Philips Smart Light Hub stores.

Agency: BBH India. Talent: Sanya Malhotra.