Preethi Zodiac - World's Most Powerful Mixer Grinder
Versuni's Preethi built its year around a live record attempt for the Zodiac mixer grinder. Machines ground 30 hard materials continuously in four cities in front of World Book of Records adjudicators, and the resulting 'world's most powerful mixer grinder' claim carried the advertising. The work won Campaign of the Year (South) at the ET Shark Awards 2025 for Preethi, Versuni India and Ampersand Communications.
| Brand | Philips India (Versuni, Preethi) |
|---|---|
| Agency | Ampersand Communications |
| Talent | Not named |
| Channels | on-ground |
| Source | The Hans IndiaET BrandEquity |
More from Philips India (Versuni, Preethi)
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Trimmers Ka BaapIntegrated campaign · 17 Aug 2026 | Integrated campaign | – | 17 Aug 2026 |
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| Light Up Every DayFestive · 3 Oct 2025 | Festive | – | 3 Oct 2025 |
| 19-20 ka nahi, 125 ka farak haiLaunch · 10 May 2025 | Launch | – | 10 May 2025 |
| KBC 25th anniversary hot-seat contest11 Feb 2025 | – | – | 11 Feb 2025 |
| Hum Raaton Mein Sooraj Ugaate HainFestive · 19 Oct 2024 | Festive | Hashtag Orange | 19 Oct 2024 |