Myntra × Chennai Super Kings, 2021

Launch · 23 May 2026

Two comic films fronted by Tripti Dimri (an eye clinic, a skydiving plane) built to promote Myntra's End of Reason Sale, making the point that style and beauty matter even in mundane, everyday situations.

Talent: Tripti Dimri.

Ad film · 9 Apr 2026

Alia Bhatt's first campaign as brand ambassador for Myntra and Myntra Beauty, a film shot against the Myntra Beauty Glow Up Days event about not rationing your favourite beauty products, positioned to deepen engagement with Myntra's beauty shoppers.

Talent: Alia Bhatt.

Integrated campaign · 16 Mar 2026

A campaign fronted by Kiara Advani, with cameos from Karan Johar and Orry, about dressing for yourself rather than trends; it promotes Myntra's 'Fashion As YOU Like It' hub of international labels and its 'Freshly Found' widget for homegrown D2C brands.

Agency: Tilt Brand Solutions. Talent: Kiara Advani, Karan Johar, Orry.

Launch · 12 Nov 2025

The launch of Glitchez, an affordable label sitting inside Myntra FWD, ran as a fashion film that reworked Ritviz's indie track 'Udd Gaye' over a collage of Gen Z references, digital nostalgia and street styling from a catalogue of more than 15,000 styles.

Talent: Ritviz.

Festive · 7 Aug 2025

A Raksha Bandhan campaign for Myntra's quick-commerce M-Now built around brothers who forget to buy a gift; a WhatsApp bot fronted by actor Ahsaas Channa helps users pick a last-minute Rakhi gift, amplified through an Instagram film and QR codes on creative.

Agency: DDB Mudra. Talent: Ahsaas Channa.

Ad film · 6 Mar 2024

Roadster's relaunch as The Roadster Life Co signed Zakir Khan and Jacqueline Fernandez as its ambassadors, the first woman to front the label. Two films shot against the Burj Khalifa, plus a set of ten and fifteen second cutdowns, argue that the jacket gets noticed before the car does.

Talent: Zakir Khan, Jacqueline Fernandez.

Integrated campaign · 30 Aug 2023

An outdoor campaign across more than fifty sites in four cities extending the FWD launch film with Khushi Kapoor and Vedang Raina, telling readers to look past the headline at the outfit and use FWD's image search to buy the whole look.

Agency: Ideas Farm. Talent: Khushi Kapoor, Vedang Raina.

Co-branded campaign · Film · 2012

Myntra took Official Online Shopping Partner on Cocktail, its first film association: a Cocktail collection built off the three leads' wardrobes, with plaid shorts and aviators for Gautam and short dresses, hot pants and playsuits for Veronica and Meera, and a contest that sent five winners to meet Diana Penty. Founder Mukesh Bansal set out the reasoning.