#SafeOnMichelin

A YouTube creator campaign in eight languages in which automotive YouTubers such as MSK, Jatt Prabhjot and Gagan Chaudhary switched to Michelin tyres and reviewed them, followed by a mystery-box puzzle round with prizes for fans who guessed a city name. The videos crossed 80 million views.

Brand	Michelin
Agency	Not named
Talent	MSK, Jatt Prabhjot, Gagan Chaudhary
Channels	digital, social
Source	MediaNews4U