Volkswagen
Volkswagen sponsors 15 properties, mostly kabaddi, hockey, tennis and more, then football, and has 1 campaign on record. 1 confirmed in 2026.
15 of 18 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2026
Listed under "OFFICIAL PARTNERS OF YAS MARINA CIRCUIT" on the circuit's All Partners page.
Kit supplier · Team · 2025
Kit supplier of Haugesund, 2025–present. Listed for the 2025 season.
Shorts sponsor · Team · 2025
Shorts sponsor of AIK, 2025–present. Listed for the 2025 season.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of BK Häcken, 2025–present. Listed for the 2025 season.
Shorts sponsor · Team · 2025
Shorts sponsor of Djurgårdens, 2025–present. Listed for the 2025 season.
Shorts sponsor · Team · 2025
Shorts sponsor of Hammarby, 2025–present. Listed for the 2025 season.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of IFK Norrköping, 2025–present. Listed for the 2025 season.
Shorts sponsor · Team · 2025
Shorts sponsor of Mjällby AIF, 2025–present. Listed for the 2025 season.
Show 7 more
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of Al-Ittihad, 2025–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of Al Wahda, 2025–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of Puebla, 2025–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2015
Front-of-shirt sponsor of IK Sirius Fotboll, 2015–2017.
Shirt sponsor · Team · 2011
Front-of-shirt sponsor of Sheffield United, 2011–2012.
Shirt sponsor · Team · 2008
Front-of-shirt sponsor of D.C. United, 2008–2013.
Shirt sponsor · Team · 1986
Front-of-shirt sponsor of VfL Wolfsburg, 1986–present. Listed for the 2025–26 season.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Volkswagen is on Renan Fiorini's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Volkswagen is on Nil Ojeda's YouTube sponsor wall, carried in 4 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Ambassadors
Talent named in Volkswagen's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Jasprit Bumrah | Current | 9 Jul 2025 | 9 Jul 2025 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 9 Jul 2025
Volkswagen India signed cricketer Jasprit Bumrah for a campaign built around the Golf GTI, framing the collaboration around performance, speed, control and composure to position the hot hatch for enthusiast buyers.
Talent: Jasprit Bumrah.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Volkswagen | 15 | 1 | 1 | Kabaddi, hockey, tennis and more | 2026 |
| Goodyear | 41 | 0 | 0 | Motorsport | 2003 |
| Pirelli | 38 | 3 | 0 | Motorsport | 2026 |
| Ford | 24 | 0 | 0 | Motorsport | 2023 |
| Shell | 19 | 1 | 3 | Motorsport | 2026 |
Where peers sponsor and Volkswagen doesn't
| Property | Peers on it |
|---|---|
| Web Summit Qatar | Shell |
Questions people ask
What does Volkswagen sponsor?
Volkswagen has 15 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then football, including Yas Marina Circuit season, Haugesund, AIK. The latest is dated 2026.
Who are Volkswagen's brand ambassadors in 2026?
Campaigns since April 2025 feature Jasprit Bumrah. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when Volkswagen signs something new
One email when Volkswagen or an automotive rival signs a sponsorship, an ambassador or a campaign.
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