Hyundai India × Filmfare Awards, 2025

Festive · 12 Jun 2026

A campaign extending Hyundai's ICC cricket marketing to the women's game, fronted by India cricketers Smriti Mandhana and Jemimah Rodrigues ahead of the ICC Women's T20 World Cup 2026.

Talent: Smriti Mandhana, Jemimah Rodrigues.

Festive · 2 Feb 2026

A nationwide brand campaign fronted by brand ambassador Shah Rukh Khan ahead of the ICC Men's T20 World Cup 2026, directed by filmmaker Vasan Bala and built around a 1990s-nostalgic reimagining of the song 'Yeh Dil Deewana' from Khan's film Pardes; spans a campaign film, on-ground experiences, dealership activation and mass-media outreach, plus a 'Cricket ka Sabse Bada Deewana' UGC contest.

Talent: Shah Rukh Khan.

Sponsorship activation · 27 Jan 2026

A special public display of the 2026 ICC Men's T20 World Cup trophy across three Indian cities (Mumbai, Bengaluru, Gurugram), with fan engagement zones, cricket-themed experiences and a chance to win match tickets, run under Hyundai's ICC premier partnership.

Presenting · Event · 2026

Co-powered · Event · 2026

"Sunburn Festival 2026 is presented by Rupay and driven by Hyundai."

Associate sponsor · Series · 18 Jul 2025

Hyundai was one of the 14 sponsors JioStar named for Special Ops 2 before its 18 July 2025 premiere, the largest sponsor line-up on a JioHotstar scripted original.

Ad film · 3 May 2024

A multi-channel campaign for the Hyundai EXTER built around six quirky, humorous films centred on a character named 'Surya', designed to boost brand recall and highlight the car's safety and comfort features.

Launch · 29 Feb 2024

The launch campaign for the second-generation Creta put Shah Rukh Khan and Deepika Padukone back on screen together for the brand, and was written by Innocean India.

Agency: Innocean India. Talent: Shah Rukh Khan, Deepika Padukone.