Hyundai India
The company behind Hyundai India, with 7 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Festive · 12 Jun 2026
A campaign extending Hyundai's ICC cricket marketing to the women's game, fronted by India cricketers Smriti Mandhana and Jemimah Rodrigues ahead of the ICC Women's T20 World Cup 2026.
Talent: Smriti Mandhana, Jemimah Rodrigues.
Festive · 2 Feb 2026
A nationwide brand campaign fronted by brand ambassador Shah Rukh Khan ahead of the ICC Men's T20 World Cup 2026, directed by filmmaker Vasan Bala and built around a 1990s-nostalgic reimagining of the song 'Yeh Dil Deewana' from Khan's film Pardes; spans a campaign film, on-ground experiences, dealership activation and mass-media outreach, plus a 'Cricket ka Sabse Bada Deewana' UGC contest.
Talent: Shah Rukh Khan.
Sponsorship activation · 27 Jan 2026
A special public display of the 2026 ICC Men's T20 World Cup trophy across three Indian cities (Mumbai, Bengaluru, Gurugram), with fan engagement zones, cricket-themed experiences and a chance to win match tickets, run under Hyundai's ICC premier partnership.
Ad film · 3 May 2024
A multi-channel campaign for the Hyundai EXTER built around six quirky, humorous films centred on a character named 'Surya', designed to boost brand recall and highlight the car's safety and comfort features.
Launch · 29 Feb 2024
The launch campaign for the second-generation Creta put Shah Rukh Khan and Deepika Padukone back on screen together for the brand, and was written by Innocean India.
Agency: Innocean India. Talent: Shah Rukh Khan, Deepika Padukone.
Influencer · 20 Jun 2022
For the Venue facelift Hyundai bought into Instagram's 'Born on Instagram' programme and handed the brief to 35 creators, 25 of them programme-certified, who posted reels, stories and static content over four days from 16 June 2022 to reach Gen Z and millennial buyers.
Experiential · 12 Mar 2021
A thirty-day large-format outdoor teaser across Delhi, Mumbai, Bangalore, Chennai and Hyderabad that did nothing but announce the SUV's name, playing on alcazar as the Spanish word for palace with palace-styled site innovations. Concept by Innocean Worldwide India, media planning and execution by Laqshya Media Group.
Agency: Innocean Worldwide India.
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