Hoichoi
The company behind hoichoi, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Rebrand · 24 Sep 2025
A refreshed identity unveiled on Mahalaya ahead of Durga Pujo. The platform moved from its single red to a red-to-purple spectrum and framed Bengali storytelling as something families now watch and share openly rather than a private indulgence for the young.
Experiential · 23 Feb 2023
To launch the series Dakghor, its leads Suhotra Mukhopadhyay and Ditipriya Roy handed out more than 500 handwritten letters and discount coupons at spots around Kolkata frequented by couples.
Talent: Suhotra Mukhopadhyay, Ditipriya Roy.
Launch · 20 Oct 2017
The launch teaser campaign during Durga Puja 2017: one-liners ending in the Bengali for 'let's do it' on hoardings across Kolkata, with SVF and hoichoi staff as the faces. Nine of the 14 creatives were about the Puja; #hoichoi trended first nationally on launch day.
Agency: Rediffusion Y&R.
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