Aha
Aha has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Aha's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Allu Arjun | Past | 16 Jun 2023 | 16 Jun 2023 |
| Keerthy Suresh | Past | 3 Oct 2022 | 3 Oct 2022 |
Campaigns
With the agency and talent where the trade press named them.
Experiential · 22 Feb 2025
To launch season two of its dance reality show, aha floated a five-tonne, 40-by-36-foot illuminated billboard on a barge in Hyderabad's Hussain Sagar lake, built in 48 hours. It became a selfie spot near the Buddha statue and a social media talking point under #DanceIKON2WildFire.
Ad film · 16 Jun 2023
A brand film directed by Trivikram in which Allu Arjun and Sree Leela play out a Telugu household's everyday moments across action, romance, dance and drama, to show that one aha membership covers every genre for viewers aged 6 to 65.
Talent: Allu Arjun, Sree Leela.
Other · 3 Oct 2022
A co-branded promotion with Sprite in Andhra Pradesh and Telangana: Sprite bottles carried the aha logo and a QR code that unlocked 24 hours of free viewing, backed by an ad film in which Keerthy Suresh dodges a family wedding to stay home with a movie and a Sprite.
Talent: Keerthy Suresh.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Aha is on Kurzgesagt – In a Nutshell's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Marketing leadership
As reported in the trade press, with the date and the article.
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Aha | 0 | 0 | 3 | – | 22 Feb 2025 |
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
Where peers sponsor and Aha doesn't
| Property | Peers on it |
|---|---|
| Goafest | Star Sports, The Times of India |
| Comic Con India | Crunchyroll, Mirchi |
| Filmfare Awards | Star Sports, Mirchi |
| Tata Mumbai Marathon | The Times of India, Mirchi |
| TCS World 10K Bengaluru | The Times of India, Mirchi |
| Vedanta Delhi Half Marathon | The Times of India, Mirchi |
| Battlegrounds Mobile India Masters Series | Star Sports, Crunchyroll |
| International Film Festival of India (IFFI), Goa | Star Sports |
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