Hero MotoCorp
The company behind Hero MotoCorp, with 10 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 14 Jul 2026
A Destini campaign built around a father-daughter bond, told through a child's imagination, celebrating everyday family moments around the scooter.
Launch · 27 Apr 2026
Launch campaign for the Hero Xoom scooter naming actor Ishaan Khatter as brand ambassador and built around youthful energy for young riders.
Talent: Ishaan Khatter.
Ad film · 16 Feb 2026
A futuristic robotic-love-story film for the Glamour X, made with FCB Interface, pitching the new model as an object of instant, sci-fi-tinged infatuation.
Agency: FCB Interface.
Purpose · 12 Jan 2026
A three-month road-safety campaign run across five Indian cities to promote safer riding habits.
Ad film · 10 Nov 2025
A film casting the Splendor as a companion across generations of riders, set to the old song 'Ek Raasta Hai Zindagi' recorded with Shankar Mahadevan and directed by Abhinay Deo. It treats life as a road in constant motion and the motorcycle as the constant on it.
Agency: McCann Worldgroup India. Talent: Shankar Mahadevan.
Launch · 24 Jul 2025
The launch campaign for the Xtreme 250R streetfighter, built on its 0-60 kmph in 3.2 seconds. The brand film stages a showdown between the motorcycle and a fleet of sports cars in a container yard.
Agency: Saatchi & Saatchi India.
Launch · 11 Jun 2025
The campaign for the VX2 electric scooter puts Anil Kapoor and Ranbir Kapoor in a father-son style argument that stands in for the pull between tradition and electric.
Agency: Creativeland Asia. Talent: Anil Kapoor, Ranbir Kapoor.
Integrated campaign · 19 May 2025
A campaign built on the line 'every plug point is a VIDA charging point', selling the removable battery that charges off an ordinary 5-amp household socket. It ran through the IPL on television and across YouTube, Instagram, Facebook and X.
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Ad film · 9 Oct 2024
A film for the Xtreme Power range, the 125R and the 160R 4V, in which Virat Kohli faces a street-cricket contest on the streets of London and the bikes match his pace. Directed by the German filmmaker Oliver.
Agency: FCB Interface. Talent: Virat Kohli.
Integrated campaign · 25 Sep 2023
The creative platform for Vida's national rollout of the V1 electric scooter. The brand film reads road signs as tributes to changemakers, and product films behind it push the two removable batteries and 110 km real-world range, with print and on-ground activations following.
Agency: Wieden+Kennedy India.
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