Hamdard India (Rooh Afza)
Hamdard India (Rooh Afza) sponsors 1 property, mostly culture, arts and literature, and has 9 campaigns on record. 4 confirmed in 2026.
10 of 11 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2025
Zaiqa Partner (Associate Partner)
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Hamdard is on Kunal Kapur's YouTube sponsor wall, carried in 12 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Ambassadors
Talent named in Hamdard India (Rooh Afza)'s campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Kriti Sanon | Past | 29 Aug 2022 | 29 Aug 2022 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 29 Aug 2026
Hamdard took its Safi syrup to 18-30 year olds with digital content, outdoor, skincare creators and doctors, plus a Natural Glow Partner integration in Amazon MX Player's series We Got You Girls; Safi Tablets went into south Indian general trade alongside.
Integrated campaign · 27 Aug 2026
Hamdard repositions the Safi syrup for eighteen to thirty year olds with a mix of digital content, outdoor in Delhi, Mumbai, Lucknow and Kolkata, creator partnerships and doctor voices, plus a Natural Glow Partner integration across the fifteen-episode Amazon MX Player show 'We Got You Girls'. A parallel south India push supports the launch of Safi tablets in general trade.
Purpose · 11 Apr 2026
A World Health Day umbrella for Hamdard Laboratories' preventive-health work: digital education content first, then CME programmes and Unani conclaves across eleven cities with the Ministry of AYUSH, folding in the 'Unani Ki Kahani' storytelling series.
Ad film · 3 Mar 2026
Innocean India's film casts the century-old sharbat as a constant across generations rather than a rediscovered trend, aimed at pulling Gen Z first-timers to the 'Drink of India'; rolled out on television and digital.
Agency: Innocean India.
Ad film · 5 Dec 2022
Dentsu's films show young women confident in their own skin and career choices, pitching the 100% almond oil for dry skin and hydration, with a follow-up memory film aimed at mothers of young children.
Agency: Dentsu.
Show 4 more
Ad film · 26 Nov 2022
A winter campaign for the twelve-herb Joshina cough and cold remedy, built on catching a cold at the first sign rather than sitting out the seven-day cycle. Written by Dentsu.
Agency: Dentsu.
Ad film · 29 Aug 2022
Kriti Sanon and her sister Nupur front a 360-degree film that positions Safi's herbal blood purifier as the household skin specialist for acne, dark spots and glow, on GEC channels, digital, social and outdoor in Safi's strong markets.
Agency: Dentsu. Talent: Kriti Sanon, Nupur Sanon.
Purpose · 25 Feb 2022
The second phase of Hamdard's digital health campaign dedicated itself to the armed forces and police, adding free health camps in Delhi and Ghaziabad police colonies, check-ups at Hamdard Wellness Centres and discounts on Unani medicines.
Ad film · 27 Apr 2018
Landmark: FCB Ulka's 90-second montage TVC used Rooh Afza's habit of mixing into everything as a metaphor for unity in diversity, set to 'zara ghulke zara milke, ye hai India meri jaan', to make the 111-year-old drink relevant to millennials.
Agency: FCB Ulka.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Hamdard is listed among Food Fusion's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Agencies
Credited on Hamdard India (Rooh Afza)'s campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Innocean India | 1 campaign | 3 Mar 2026 |
| Dentsu | 3 campaigns | 5 Dec 2022 |
| FCB Ulka | 1 campaign | 27 Apr 2018 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against beverages peers
Confirmed deals only. The full beverages leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Hamdard India (Rooh Afza) | 1 | 4 | 9 | Culture, arts and literature | 29 Aug 2026 |
| Coca-Cola India | 13 | 8 | 10 | TV and streaming | 22 Aug 2026 |
| Bisleri | 24 | 12 | 9 | Running and fitness | 2027 |
| Red Bull India | 13 | 7 | 1 | Esports and gaming | 2026 |
| Tata Consumer Products | 2 | 3 | 9 | Film | 22 Aug 2026 |
Where peers sponsor and Hamdard India (Rooh Afza) doesn't
| Property | Peers on it |
|---|---|
| Mohun Bagan Super Giant | Coca-Cola India, Tata Consumer Products |
| Battlegrounds Mobile India Masters Series | Bisleri, Red Bull India |
| International Film Festival of India (IFFI), Goa | Bisleri |
| Comic Con India | Red Bull India |
| Pushpa 2: The Rule | Tata Consumer Products |
| Serendipity Arts Festival | Coca-Cola India |
| India Art Fair | Bisleri |
| ET NOW Global Business Summit | Bisleri |
Questions people ask
What does Hamdard India (Rooh Afza) sponsor?
Hamdard India (Rooh Afza) has 1 confirmed sponsorship property on record, mostly in culture, arts and literature, including Jashn-e-Rekhta. The latest is dated 29 Aug 2026.
Which agency works on Hamdard India (Rooh Afza)'s campaigns?
Credited on Hamdard India (Rooh Afza) campaigns: Innocean India (1 campaign, latest 3 Mar 2026); Dentsu (3 campaigns, latest 5 Dec 2022); FCB Ulka (1 campaign, latest 27 Apr 2018).
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