Federal Bank
The company behind Federal Bank, with 7 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Regional · 24 Aug 2026
An Onam campaign exploring the feeling of home from a distance, aimed at Kerala's diaspora and NRI customers during the state's biggest festival.
Rebrand · 8 Jan 2026
Federal Bank refreshed its brand identity as it pursues pan-India growth, discussed by CMO MVS Murthy in a video interview about the thinking behind the update.
Purpose · 11 Nov 2025
A cancer-awareness film fronting brand ambassador Vidya Balan that calls for early detection, extending her association with the bank beyond straight product advertising.
Talent: Vidya Balan.
Regional · 19 Sep 2025
An AI-powered, immersive Onam campaign built with agency Hogarth, the previous year's edition of Federal Bank's festive Onam push.
Agency: Hogarth.
Purpose · 13 Aug 2025 · Reported value 9 crore
A cybersecurity-awareness anthem and nationwide drive against digital and financial fraud that the bank said had reached over 9 crore Indians by early 2026.
Ad film · 23 May 2025
A savings-focused campaign built around a wordplay on brand ambassador Vidya Balan's name, anchoring Federal Bank's savings-account narrative to her persona.
Talent: Vidya Balan.
Sponsorship activation · 5 Mar 2025
Federal Bank named Vidya Balan as its first-ever brand ambassador, a signing that anchored a run of savings- and cancer-awareness campaigns built around her over the following year.
Talent: Vidya Balan.
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