Savings Ki Vidya
A savings-focused campaign built around a wordplay on brand ambassador Vidya Balan's name, anchoring Federal Bank's savings-account narrative to her persona.
| Brand | Federal Bank |
|---|---|
| Agency | Not named |
| Talent | Vidya Balan |
| Channels | Not named |
| Source | brandequity.economictimes.indiatimes.comexchange4media.com |
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