Yeh Hai Padhai 2.0
An education umbrella for Dell's back-to-school work: a classroom-set TVC on the Inspiron 2-in-1s in five languages, a 360 rollout across TV, radio, digital and OTT, and a second phase with Harsha Bhogle, Tisca Chopra, Mandira Bedi and Amrita Raichand.
| Brand | Dell |
|---|---|
| Agency | VMLY&R |
| Talent | Harsha Bhogle, Tisca Chopra, Mandira Bedi, Amrita Raichand |
| Channels | TV, radio, digital, social, OTT, on-ground |
| Source | MediaNews4U |
More from VMLY&R
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Dell | Back to College: #DiscoverYourPassionIntegrated campaign · 30 Jun 2022 | Integrated campaign | VMLY&R | 30 Jun 2022 |
| Oriflame | Always THE ONEDigital/social · 4 Aug 2021 | Digital/social | VMLY&R | 4 Aug 2021 |
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| Campaign | Type | Agency | Date |
|---|---|---|---|
| Back to School with the Alienware 16X AuroraIntegrated campaign · 13 Apr 2026 | Integrated campaign | – | 13 Apr 2026 |
| Back to School & College 2025 (AI PCs)Integrated campaign · 15 Apr 2025 | Integrated campaign | VML India | 15 Apr 2025 |
| #AlienwareCheerForIndiaDigital/social · 17 Nov 2023 | Digital/social | – | 17 Nov 2023 |
| #FortifyYourSecurityDigital/social · 23 Nov 2022 | Digital/social | – | 23 Nov 2022 |
| #ApnaWalaFestivalFestive · 27 Sep 2022 | Festive | – | 27 Sep 2022 |
| Back to College: #DiscoverYourPassionIntegrated campaign · 30 Jun 2022 | Integrated campaign | VMLY&R | 30 Jun 2022 |