Dell India
The company behind Dell, with 7 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 13 Apr 2026
Cricketer Jemimah Rodrigues and music producer Yashraj Mukhate build a jingle together in a studio on an Alienware 16X Aurora, pitching the gaming laptop at students who study, game and create. The film ran on Dell India's social handles and extended to retail and on-ground student touchpoints with EMI and cashback offers.
Talent: Jemimah Rodrigues, Yashraj Mukhate.
Integrated campaign · 15 Apr 2025
Seven short films ('Field Trips', 'Replays', 'Faces', 'Poses', 'Interviews', 'Movie Nights', 'Notes') showing students using AI features on the Dell Plus 14, Plus 16 and XPS 13, made with VML India for the annual back-to-school season.
Agency: VML India.
Digital/social · 17 Nov 2023
A user-generated social campaign around the ODI World Cup final: gamers posted short videos cheering for the Indian team, tagged the Alienware India handle and used the hashtag, with three winners getting headsets and wildcard entries to the brand's Alienware Gaming Fridays sessions with gaming creators.
Digital/social · 23 Nov 2022
A Cybersecurity Awareness Month video series in which content creators told stories of their own cyber incidents, stitched together with Dell executives' advice on data protection; conceptualised with 20:20 MSL and the Dell comms team.
Festive · 27 Sep 2022
Three festive films ('A Debbie Wala Festival', 'A Raunak Wala Festival', 'A Dell Wala Festival') about people celebrating in their own way, from a jersey-saree designed on a Dell laptop to emoji-shaped sweets made for a partner's daughter.
Integrated campaign · 30 Jun 2022
The college leg of 'Yeh Hai Padhai 2.0' pitched PCs as the way students turn hobbies into careers, with a film on OTT and social in three languages and a second phase where Cyrus Broacha and Cyrus Sahukar worked with micro-influencers.
Agency: VMLY&R. Talent: Cyrus Broacha, Cyrus Sahukar.
Integrated campaign · 25 Mar 2022
An education umbrella for Dell's back-to-school work: a classroom-set TVC on the Inspiron 2-in-1s in five languages, a 360 rollout across TV, radio, digital and OTT, and a second phase with Harsha Bhogle, Tisca Chopra, Mandira Bedi and Amrita Raichand.
Agency: VMLY&R. Talent: Harsha Bhogle, Tisca Chopra, Mandira Bedi, Amrita Raichand.
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