Bajaj Auto
The company behind Bajaj Auto, with 6 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Digital/social · 22 Jul 2026
Global, crowdsourced campaign marking 25 years of the Pulsar brand, inviting riders worldwide to submit their own Pulsar stories as user-generated content.
Digital/social · 26 Feb 2026
A dynamic-creative-optimisation connected-TV campaign for Triumph Motorcycles, the premium marque Bajaj Auto distributes in India through its partnership with Triumph.
Launch · 14 Jan 2026
Launch of the entry-level Chetak C25 electric scooter alongside a reworked, digital-first media mix that scaled back print and treats TV as a secondary medium.
Digital/social · 2 Aug 2025
Youth-facing Pulsar campaign urging Gen Z to reject secondhand, screen-mediated thrills and live, create and experience life boldly and authentically.
Launch · 5 Aug 2024
The launch campaign for the Pulsar NS400Z, which also moved the brand line from Definitely Male to Definitely Daring. The film follows three riders who each pick the harder, unmarked route instead of the obvious one. Ogilvy India created it under CCO Sukesh Nayak.
Agency: Ogilvy India.
Integrated campaign · 4 Oct 2022
For the Pulsar N160, Ogilvy ran a censored TV ad showing a stationary motorcycle with an on-screen QR code; scanning it opened the real stunt film on YouTube. The QR code was then carried into print, outdoor and posters in colleges and cafes across Indian cities.
Agency: Ogilvy India.
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