Airtel
The company behind Airtel, with 8 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Regional · 18 Aug 2026
Onam-season regional campaign in Kerala featuring cricketer Sanju Samson, using his record for the fastest stumping by a Malayalee as a creative parallel for Airtel's 5G speed proposition; shot across Thiruvananthapuram, Vagamon and Alappuzha.
Agency: Audacious. Talent: Sanju Samson.
Integrated campaign · 19 Sep 2025
360-degree campaign positioning Airtel Payments Bank as a 'Safe Second Account' for everyday digital transactions, urging customers to keep it separate from their primary savings account, built around the line 'Is Bank ko aapke paise nahi, aapki safety chahiye'.
Agency: Fundamental.
Purpose · 27 Jun 2025
OOH campaign built around Airtel's real-time fraud-link-blocking network technology, using contextual, hyperlocal messaging on billboards, parking barricades, transit ads and metro announcements across metro cities, framed as a public-safety commitment rather than pure advertising.
Festive · 14 Oct 2024
A festive-season push for safe digital payments. Short lifestyle films with influencers including Niki Mehra, Reba John and Tina Dutta showed shopping and pandal-hopping paid for on the app, backed by branded booths and banking points at Durga Puja pandals and Garba grounds across 21 states, from Kullu Dussehra to the Hornbill Festival.
Talent: Niki Mehra, Reba John, Tina Dutta.
Integrated campaign · 23 Mar 2024
360-degree campaign positioning Airtel Xstream Fiber as the hub for big-screen home entertainment, using characters from popular shows and creative adapted into nine languages.
Agency: Fundamental.
Digital/social · 3 Nov 2023
A fifteen-day content campaign on Wynk Music timed to the release of the last Beatles song, 'Now and Then'. It put up a dedicated band page in the app, curated seventies rock playlists with exclusive HelloTunes, and ran trivia and lyric carousels on social to pull older listeners back into the app.
Launch · 11 May 2023
Campaign for Airtel's affordable postpaid Family Plan reframing 'family' to include chosen friends as well as blood relatives, built around a single-bill proposition for multiple connections.
Agency: Fundamental.
Integrated campaign · 22 Mar 2023
TVC and 360-degree launch campaign for Airtel 5G Plus focused on speed, technology and lower environmental impact of the network. The TVC was dubbed in 12 languages and localized nationally.
Agency: DDB Mudra.
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