Maruti Suzuki isn't on the IPL sponsor list. It has Comic Con, Bigg Boss and KBC.
Maruti Suzuki presents Comic Con India, partners five regional Bigg Boss editions and co-presents KBC 18, and is not on JioStar's IPL 2026 list. Its faces are tied to one car each: Kartik Aaryan for Brezza, Sidharth Malhotra for Dzire, and now Shahid Kapoor for Victoris Aurum. Every deal, face and ad, with a source for each.
By Saurabh Garg, founder of C4E · Published 2 Nov 2026 · How we check
Maruti Suzuki is not on JioStar's IPL 2026 sponsor list. Its big deals in 2026 are Comic Con India, five regional editions of Bigg Boss, Kaun Banega Crorepati 18 and the Zee Cine Awards. Its newest face is Shahid Kapoor, who arrived in October 2026 for the Victoris Aurum Edition.
Who is Maruti Suzuki's brand ambassador in 2026?
Each face belongs to one car or one showroom channel. Kartik Aaryan is the Brezza's, Sidharth Malhotra the Dzire's and Rajkummar Rao True Value's. We found no company-wide ambassador, and NDTV's 2025 list of carmaker ambassadors names the Brezza and the Dzire as separate entries.
Shahid Kapoor is the new one. Maruti's release calls it an association and a tie-up for the Aurum Edition, and stops short of the words brand ambassador.
| Person | Car or channel | First named | Latest film we can date | Source |
|---|---|---|---|---|
| Shahid KapoorVictoris Aurum Edition. Maruti calls it an association and a tie-up | Victoris Aurum Edition. Maruti calls it an association and a tie-up | October 2026 | Introducing Victoris Aurum Edition, October 2026 | Maruti release, EquityBulls, Arena on YouTube |
| Kartik AaryanBrezza, brand ambassador | Brezza, brand ambassador | January 2025 | More Power to Your Play, January 2025 | Moneycontrol, Financial Express |
| Sidharth MalhotraDzire, brand ambassador | Dzire, brand ambassador | November 2024 | The Best and Beyond, November 2024 | Autocar Professional |
| Rajkummar RaoTrue Value used cars, brand ambassador | True Value used cars, brand ambassador | By January 2024 | #SirfTrueValuePe, October 2024 | BestMediaInfo, exchange4media |
| Ranveer SinghNEXA, brand ambassador | NEXA, brand ambassador | By August 2019 | Ranveer Calling, September 2019 | exchange4media |
| Varun DhawanArena, brand ambassador | Arena, brand ambassador | October 2018 | Arena launch films, 2018 | Times of India |
No end date has been published for any of them. The last NEXA film we can date with Ranveer Singh is from 2019, and NDTV lists him as Skoda's ambassador from February 2025. The new Brezza film of July 2026 does not name its lead in its description, so Kartik Aaryan's latest confirmed film stays the January 2025 launch.


Does Maruti Suzuki sponsor the IPL or Indian cricket?
We found no such deal for 2026. Maruti is absent from JioStar's IPL 2026 list and from the T20 World Cup 2026 broadcast partners the ICC published, where Mahindra and Hyundai both appear. It is absent from the BCCI associate partners Financial Express reported in September 2026 and from Social Samosa's Asia Cup 2025 list. These are sponsor lists, and they say nothing about ordinary spot advertising.
The search has a history behind it. An ESPNcricinfo release of April 2017 called Maruti an official sponsor of the IPL's tenth season.
Sport in general is thin. Motorsport.com reported in 2018 that the Raid de Himalaya ran without Maruti for the first time since 2001, and MG, a rival, is putting its name on the 2026-27 ISL, as our ISL sponsor list records.
What does Maruti Suzuki sponsor in 2026?
Pop culture, reality TV and film awards. These are the deals from 2025 on, in the rights holder's words where it publishes them. NEXA, the premium showroom channel, takes the south Indian and IIFA film awards under its own name.
| Property | Role | Term | Source |
|---|---|---|---|
| Maruti Suzuki presents | Vizag, October 2026; Hyderabad and Indore, December; Kochi, January 2027 | NODWIN Gaming, BusinessLine, Indian Broadcasting World | |
| Presented by Maruti Suzuki Arena | Through Gurugram, March 2026, and Mumbai, May 2026 | NODWIN Gaming, MediaBrief | |
| Bigg Boss Malayalam season 8Joint Title Partner. From 6 September 2026 | Joint Title Partner | From 6 September 2026 | BestMediaInfo, Adgully |
| Bigg Boss Kannada season 13Co-Powered Partner. From 6 September 2026 | Co-Powered Partner | From 6 September 2026 | BestMediaInfo |
| Bigg Boss Telugu season 10 and Tamil season 10Partner. The tier differs by outlet. From 6 September 2026 | Partner. The tier differs by outlet | From 6 September 2026 | afaqs, Adgully |
| Bigg Boss Bangla season 1Partner, tier not published. From 30 August 2026 | Partner, tier not published | From 30 August 2026 | afaqs, Adgully |
| Kaun Banega Crorepati 18Co-presenting sponsor on TV and Sony LIV. From August 2026 | Co-presenting sponsor on TV and Sony LIV | From August 2026 | afaqs, afaqs |
| Kaun Banega Crorepati 17Co-Presenting Sponsor. August 2025 | Co-Presenting Sponsor | August 2025 | MediaNews4U |
| Maruti Suzuki presents, for the fourth time | Announced February 2026 | afaqs | |
| Maruti Suzuki presents | 2025 | BizAsiaLive | |
| SIIMA 2026 (NEXA)Title Sponsor. Bengaluru, 12-13 September 2026 | Title Sponsor | Bengaluru, 12-13 September 2026 | SIIMA |
| IIFA 2026 (NEXA)Partner, tier not stated on the page. 2026 | Partner, tier not stated on the page | 2026 | IIFA |
| IIFA Awards 2025 (NEXA)The name reads NEXA IIFA Awards. Jaipur, March 2025 | The name reads NEXA IIFA Awards | Jaipur, March 2025 | IIFA |
Is Maruti Suzuki a Comic Con sponsor?
Yes, and it is the deal with the most dates. Maruti Suzuki Arena was already presenting Mumbai Comic Con in April 2024, and the name now sits on the city editions as they open. The 2026-27 season started at Vizag with a change: the wrap-ups through Mumbai in May 2026 read Maruti Suzuki Arena, and from Vizag in October they read Maruti Suzuki. Indore, a new city, is officially titled Maruti Suzuki presents Indore Comic Con.
Is Maruti Suzuki a Bigg Boss sponsor?
On the regional editions. afaqs reported in September 2026 that Maruti moved from four southern markets last year to five editions, adding Bangla, with tasks and integrations inside the show on JioStar and JioHotstar. It is Joint Title Partner in Malayalam with White Gold, on BestMediaInfo's and Adgully's lists. Those two lists disagree on its Telugu and Tamil tiers, so the table does not pick one. Adgully's list for the Hindi Bigg Boss 20 does not name Maruti.
Which Maruti Suzuki ads came out in the last year?
The Arena and NEXA channels post spots most weeks. These are the campaign films and the seasonal work from November 2025 to October 2026, and none of the releases or articles we read named an agency.
| Campaign | Date | What it is | Source |
|---|---|---|---|
| Victoris has #GotItAll. Srikant has #GotItAll.Victoris, 20 Nov 2025 | 20 Nov 2025 | Contextual film built on The Family Man season 3 on Prime Video | Arena on YouTube, BestMediaInfo |
| Kancha, The Return of a Classice Vitara, Dec 2025 | Dec 2025 | A remake of a 1990s Maruti ad. A boy shakes his head at every question, then nods at the charging network | NEXA on YouTube, ThePrint |
| Pehli Matlab Alto K10!Alto K10, 16 Jan 2026 | 16 Jan 2026 | First-car film with regional cuts | Arena on YouTube |
| You Don't Have to Think Twicee Vitara, From 25 Feb 2026 | From 25 Feb 2026 | Long explainers on battery, safety and comfort doubts | NEXA on YouTube |
| From Memories to Milese Vitara, 23 Mar 2026 | 23 Mar 2026 | 30-second India Goes Electric film | NEXA on YouTube |
| Crafted for a Beautiful Tomorrowe Vitara, 14 Apr 2026 | 14 Apr 2026 | Design film | NEXA on YouTube |
| The New Brezza, Lead Every PlayBrezza, 24 Jul 2026 | 24 Jul 2026 | 40-second launch film for the facelift | Arena on YouTube |
| Celebrate Onam With The New BrezzaBrezza, 26 Aug 2026 | 26 Aug 2026 | Regional festive short | Arena on YouTube |
| The Stunning New Baleno, Dare to Go GlamBaleno, 11 Sep 2026 | 11 Sep 2026 | Launch film for the facelift, in 60 and 30 seconds | NEXA on YouTube |
| Celerio Utsav EditionCelerio, 6 Oct 2026 | 6 Oct 2026 | Festive edition short | Arena on YouTube |
| Brezza Addicts AnonymousBrezza, 22 Oct 2026 | 22 Oct 2026 | Comedy-styled series of shorts | Arena on YouTube |
| Introducing Victoris Aurum EditionVictoris, 24 Oct 2026 | 24 Oct 2026 | Festive edition film with Shahid Kapoor | Arena on YouTube |
| Go #UnplannedWithJimnyJimny, 28 Oct 2026 | 28 Oct 2026 | Short carrying an AI-visuals disclaimer | NEXA on YouTube |
| Halloween with ErtigaErtiga, 31 Oct 2026 | 31 Oct 2026 | Seasonal short | Arena on YouTube |
The biggest electric idea went without a star. The e Vitara launch remade a 1990s ad around a boy called Kancha, and marketing head Partho Banerjee told exchange4media in December 2025 that experience does more than celebrity endorsement for EV adoption. Ten months later the Victoris anniversary edition went to Shahid Kapoor.
What changed for Maruti Suzuki this season?
Bigg Boss went from four editions to five. Comic Con moved from the Arena name to the Maruti Suzuki name. Shahid Kapoor came in for the Aurum Edition. The car on show at the Zee Cine Awards moved from the e Vitara in 2025 to the Victoris in 2026. KBC gained Google Gemini as a co-presenting sponsor beside Maruti.
Diwali is the odd gap. Last year Victoris had The Perfect Diwali Drive on 15 October. As of 1 November this year, with Diwali a week away, we found no film titled for Diwali or Dhanteras on the Arena, NEXA or Maruti Suzuki channels, and the Aurum release carries the festive season instead. The full list of deals is on the Maruti Suzuki page.
How we checked: sponsorships come from the rights holder's page or release and from the trade press. “Not on the list” means the named sponsor lists above; we did not read every IPL franchise's associate list. Ambassadors come from Maruti's releases and the trade press. Films come from Maruti's own YouTube channels. Images are stills from Maruti's channels, and the Comic Con image is from Comic Con India's. How we check.


