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Maruti Suzuki isn't on the IPL sponsor list. It has Comic Con, Bigg Boss and KBC.

Maruti Suzuki presents Comic Con India, partners five regional Bigg Boss editions and co-presents KBC 18, and is not on JioStar's IPL 2026 list. Its faces are tied to one car each: Kartik Aaryan for Brezza, Sidharth Malhotra for Dzire, and now Shahid Kapoor for Victoris Aurum. Every deal, face and ad, with a source for each.

By Saurabh Garg, founder of C4E · Published 2 Nov 2026 · How we check

Maruti Suzuki is not on JioStar's IPL 2026 sponsor list. Its big deals in 2026 are Comic Con India, five regional editions of Bigg Boss, Kaun Banega Crorepati 18 and the Zee Cine Awards. Its newest face is Shahid Kapoor, who arrived in October 2026 for the Victoris Aurum Edition.

Split artwork for the Maruti Suzuki Victoris Aurum Edition: a dark green Victoris with a copper light strip on the left, and Shahid Kapoor in dark glasses and a black sleeveless tee under red light on the right
Maruti Suzuki Victoris, “Introducing Victoris Aurum Edition”, with Shahid Kapoor, October 2026

Who is Maruti Suzuki's brand ambassador in 2026?

Each face belongs to one car or one showroom channel. Kartik Aaryan is the Brezza's, Sidharth Malhotra the Dzire's and Rajkummar Rao True Value's. We found no company-wide ambassador, and NDTV's 2025 list of carmaker ambassadors names the Brezza and the Dzire as separate entries.

Shahid Kapoor is the new one. Maruti's release calls it an association and a tie-up for the Aurum Edition, and stops short of the words brand ambassador.

Maruti Suzuki brand ambassadors by car and channel
PersonCar or channelFirst namedLatest film we can dateSource
Shahid KapoorVictoris Aurum Edition. Maruti calls it an association and a tie-upVictoris Aurum Edition. Maruti calls it an association and a tie-upOctober 2026Introducing Victoris Aurum Edition, October 2026Maruti release, EquityBulls, Arena on YouTube
Kartik AaryanBrezza, brand ambassadorBrezza, brand ambassadorJanuary 2025More Power to Your Play, January 2025Moneycontrol, Financial Express
Sidharth MalhotraDzire, brand ambassadorDzire, brand ambassadorNovember 2024The Best and Beyond, November 2024Autocar Professional
Rajkummar RaoTrue Value used cars, brand ambassadorTrue Value used cars, brand ambassadorBy January 2024#SirfTrueValuePe, October 2024BestMediaInfo, exchange4media
Ranveer SinghNEXA, brand ambassadorNEXA, brand ambassadorBy August 2019Ranveer Calling, September 2019exchange4media
Varun DhawanArena, brand ambassadorArena, brand ambassadorOctober 2018Arena launch films, 2018Times of India

No end date has been published for any of them. The last NEXA film we can date with Ranveer Singh is from 2019, and NDTV lists him as Skoda's ambassador from February 2025. The new Brezza film of July 2026 does not name its lead in its description, so Kartik Aaryan's latest confirmed film stays the January 2025 launch.

Kartik Aaryan smiling at the wheel in a tan jacket and seat belt, seen through the car window, in the 2025 Maruti Suzuki Brezza film
Maruti Suzuki Brezza, “More Power to Your Play”, with Kartik Aaryan, January 2025
A blue Maruti Suzuki Baleno on a black set, a woman in a blue sequin gown and a man in a dark shirt and glasses beside it, under the line The Stunning New Baleno, Dare to Go Glam
NEXA, “The Stunning New Baleno, Dare to Go Glam”, September 2026. The film names no cast

Does Maruti Suzuki sponsor the IPL or Indian cricket?

We found no such deal for 2026. Maruti is absent from JioStar's IPL 2026 list and from the T20 World Cup 2026 broadcast partners the ICC published, where Mahindra and Hyundai both appear. It is absent from the BCCI associate partners Financial Express reported in September 2026 and from Social Samosa's Asia Cup 2025 list. These are sponsor lists, and they say nothing about ordinary spot advertising.

The search has a history behind it. An ESPNcricinfo release of April 2017 called Maruti an official sponsor of the IPL's tenth season.

Sport in general is thin. Motorsport.com reported in 2018 that the Raid de Himalaya ran without Maruti for the first time since 2001, and MG, a rival, is putting its name on the 2026-27 ISL, as our ISL sponsor list records.

What does Maruti Suzuki sponsor in 2026?

Pop culture, reality TV and film awards. These are the deals from 2025 on, in the rights holder's words where it publishes them. NEXA, the premium showroom channel, takes the south Indian and IIFA film awards under its own name.

Maruti Suzuki and NEXA sponsorships, 2025 to 2026-27
PropertyRoleTermSource
Comic Con India, 2026-27 seasonMaruti Suzuki presents. Vizag, October 2026; Hyderabad and Indore, December; Kochi, January 2027Maruti Suzuki presentsVizag, October 2026; Hyderabad and Indore, December; Kochi, January 2027NODWIN Gaming, BusinessLine, Indian Broadcasting World
Comic Con India, 2025-26 seasonPresented by Maruti Suzuki Arena. Through Gurugram, March 2026, and Mumbai, May 2026Presented by Maruti Suzuki ArenaThrough Gurugram, March 2026, and Mumbai, May 2026NODWIN Gaming, MediaBrief
Bigg Boss Malayalam season 8Joint Title Partner. From 6 September 2026Joint Title PartnerFrom 6 September 2026BestMediaInfo, Adgully
Bigg Boss Kannada season 13Co-Powered Partner. From 6 September 2026Co-Powered PartnerFrom 6 September 2026BestMediaInfo
Bigg Boss Telugu season 10 and Tamil season 10Partner. The tier differs by outlet. From 6 September 2026Partner. The tier differs by outletFrom 6 September 2026afaqs, Adgully
Bigg Boss Bangla season 1Partner, tier not published. From 30 August 2026Partner, tier not publishedFrom 30 August 2026afaqs, Adgully
Kaun Banega Crorepati 18Co-presenting sponsor on TV and Sony LIV. From August 2026Co-presenting sponsor on TV and Sony LIVFrom August 2026afaqs, afaqs
Kaun Banega Crorepati 17Co-Presenting Sponsor. August 2025Co-Presenting SponsorAugust 2025MediaNews4U
Zee Cine Awards 2026Maruti Suzuki presents, for the fourth time. Announced February 2026Maruti Suzuki presents, for the fourth timeAnnounced February 2026afaqs
Zee Cine Awards 2025Maruti Suzuki presents. 2025Maruti Suzuki presents2025BizAsiaLive
SIIMA 2026 (NEXA)Title Sponsor. Bengaluru, 12-13 September 2026Title SponsorBengaluru, 12-13 September 2026SIIMA
IIFA 2026 (NEXA)Partner, tier not stated on the page. 2026Partner, tier not stated on the page2026IIFA
IIFA Awards 2025 (NEXA)The name reads NEXA IIFA Awards. Jaipur, March 2025The name reads NEXA IIFA AwardsJaipur, March 2025IIFA

Is Maruti Suzuki a Comic Con sponsor?

Yes, and it is the deal with the most dates. Maruti Suzuki Arena was already presenting Mumbai Comic Con in April 2024, and the name now sits on the city editions as they open. The 2026-27 season started at Vizag with a change: the wrap-ups through Mumbai in May 2026 read Maruti Suzuki Arena, and from Vizag in October they read Maruti Suzuki. Indore, a new city, is officially titled Maruti Suzuki presents Indore Comic Con.

A host on stage with arms spread before a packed crowd, the words Thank You Mumbai across the frame, and the Maruti Suzuki Arena lockup above the Mumbai Comic Con logo in the top corner
Mumbai Comic Con 2025 aftermovie, with the Maruti Suzuki Arena lockup. Image: Comic Con India

Is Maruti Suzuki a Bigg Boss sponsor?

On the regional editions. afaqs reported in September 2026 that Maruti moved from four southern markets last year to five editions, adding Bangla, with tasks and integrations inside the show on JioStar and JioHotstar. It is Joint Title Partner in Malayalam with White Gold, on BestMediaInfo's and Adgully's lists. Those two lists disagree on its Telugu and Tamil tiers, so the table does not pick one. Adgully's list for the Hindi Bigg Boss 20 does not name Maruti.

Which Maruti Suzuki ads came out in the last year?

The Arena and NEXA channels post spots most weeks. These are the campaign films and the seasonal work from November 2025 to October 2026, and none of the releases or articles we read named an agency.

Maruti Suzuki campaigns, November 2025 to October 2026
CampaignDateWhat it isSource
Victoris has #GotItAll. Srikant has #GotItAll.Victoris, 20 Nov 202520 Nov 2025Contextual film built on The Family Man season 3 on Prime VideoArena on YouTube, BestMediaInfo
Kancha, The Return of a Classice Vitara, Dec 2025Dec 2025A remake of a 1990s Maruti ad. A boy shakes his head at every question, then nods at the charging networkNEXA on YouTube, ThePrint
Pehli Matlab Alto K10!Alto K10, 16 Jan 202616 Jan 2026First-car film with regional cutsArena on YouTube
You Don't Have to Think Twicee Vitara, From 25 Feb 2026From 25 Feb 2026Long explainers on battery, safety and comfort doubtsNEXA on YouTube
From Memories to Milese Vitara, 23 Mar 202623 Mar 202630-second India Goes Electric filmNEXA on YouTube
Crafted for a Beautiful Tomorrowe Vitara, 14 Apr 202614 Apr 2026Design filmNEXA on YouTube
The New Brezza, Lead Every PlayBrezza, 24 Jul 202624 Jul 202640-second launch film for the faceliftArena on YouTube
Celebrate Onam With The New BrezzaBrezza, 26 Aug 202626 Aug 2026Regional festive shortArena on YouTube
The Stunning New Baleno, Dare to Go GlamBaleno, 11 Sep 202611 Sep 2026Launch film for the facelift, in 60 and 30 secondsNEXA on YouTube
Celerio Utsav EditionCelerio, 6 Oct 20266 Oct 2026Festive edition shortArena on YouTube
Brezza Addicts AnonymousBrezza, 22 Oct 202622 Oct 2026Comedy-styled series of shortsArena on YouTube
Introducing Victoris Aurum EditionVictoris, 24 Oct 202624 Oct 2026Festive edition film with Shahid KapoorArena on YouTube
Go #UnplannedWithJimnyJimny, 28 Oct 202628 Oct 2026Short carrying an AI-visuals disclaimerNEXA on YouTube
Halloween with ErtigaErtiga, 31 Oct 202631 Oct 2026Seasonal shortArena on YouTube
A dark blue Maruti Suzuki e Vitara on a mountain road with snow behind it, under the line India goes electric
NEXA, “The e Vitara, Crafted for a Beautiful Tomorrow”, April 2026

The biggest electric idea went without a star. The e Vitara launch remade a 1990s ad around a boy called Kancha, and marketing head Partho Banerjee told exchange4media in December 2025 that experience does more than celebrity endorsement for EV adoption. Ten months later the Victoris anniversary edition went to Shahid Kapoor.

What changed for Maruti Suzuki this season?

Bigg Boss went from four editions to five. Comic Con moved from the Arena name to the Maruti Suzuki name. Shahid Kapoor came in for the Aurum Edition. The car on show at the Zee Cine Awards moved from the e Vitara in 2025 to the Victoris in 2026. KBC gained Google Gemini as a co-presenting sponsor beside Maruti.

Diwali is the odd gap. Last year Victoris had The Perfect Diwali Drive on 15 October. As of 1 November this year, with Diwali a week away, we found no film titled for Diwali or Dhanteras on the Arena, NEXA or Maruti Suzuki channels, and the Aurum release carries the festive season instead. The full list of deals is on the Maruti Suzuki page.

How we checked: sponsorships come from the rights holder's page or release and from the trade press. “Not on the list” means the named sponsor lists above; we did not read every IPL franchise's associate list. Ambassadors come from Maruti's releases and the trade press. Films come from Maruti's own YouTube channels. Images are stills from Maruti's channels, and the Comic Con image is from Comic Con India's. How we check.