Hindustan Unilever × Bigg Boss 19, 2025

Ad film · 7 Aug 2026

A 'Factory Film' that opens up Pears' manufacturing process to show the craftsmanship behind its transparent amber soap bar, built around the line 'Farak Clear Hai' to turn the bar's transparency into the campaign's central creative idea.

Agency: TBWA\Lintas India.

Launch · 10 Apr 2026

A limited-edition Dove shower and hair-care range styled after the Netflix series Bridgerton, with fragrances such as 'Raspberry Rendezvous' and 'Moonlight Masquerade', sold through digital-first retail (Nykaa) to connect the brand with the show's cultural moment.

Digital/social · 13 Mar 2026

A campaign fronted by actor Aneet Padda for Lakmé's SPF-infused 9to5 Hya Beach Edit range, with a social-led film following a working woman's day to frame small everyday victories and self-care as things she 'earned'.

Talent: Aneet Padda.

Associate · Event · 2026

"brings hydration to the heart of the festival with a playful, high-energy on-ground experience".

Licensing · Series · 2 Dec 2025

Bru Gold put a limited-edition The Family Man Season 3 pack into retail and e-commerce nationwide, backed by spy-thriller creatives and influencer posts featuring the pack. Prime Video treated the pack as a pillar of the season's post-launch marketing.

Co-branded campaign · Series · 21 Nov 2025

Hindustan Unilever ran an interview-style ad film in which Manoj Bajpayee appears in character as Srikant Tiwari and is moved from the rugged-male stereotype to the caring 'Dove Man', tied to the Dove Men+Care masculinity platform.

Presenting sponsor · TV show · 24 Aug 2025

Co-presented by. JioStar signed nine sponsors across television and digital for the season, which premiered on 24 August 2025 across JioHotstar and Colors.

Presenting sponsor · TV show · 24 Aug 2025

Co-Presenting Sponsor and official skin care partner of season 19, up from a straight sponsorship the previous season, per HUL skin-care VP Pratik Ved.