Bira 91 × Tata Mumbai Marathon, 2024
- Brand
- Bira 91 · Alcohol
- Property
- Tata Mumbai Marathon · Procam International
- Tier
- Official partner
- Date
- 2024
- Source
- Tata Mumbai Marathon (via Internet Archive)
Listed as "Cooldown Companion" on the event's own sponsor wall.
Credits
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Bira 91's other deals
Official partner · Event · 2023
Listed under "PARTNERS" on the ICC Men's Cricket World Cup 2023 partner wall.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Partner · Event · 2023
Shown in the site's "Partners" grid; individual tiers are not printed.
Experiential · 19 Sep 2022
Bira 91 partnered with Warner Bros. Consumer Products to launch a range of House of the Dragon-inspired merchandise, tying the brand to the HBO series' India launch.
Integrated campaign · 20 Oct 2021
Bira 91's first 360-degree campaign, built around seven animated films each built on a different Bira 91 variant and occasion, aimed at reinforcing the brand's premium, playful positioning as it scaled its flavour portfolio nationally. Ran across TV, radio and digital.
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