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Bira 91 × Vedanta Delhi Half Marathon, 2023

Brand
Bira 91 · Alcohol
Property
Vedanta Delhi Half Marathon · Procam International
Tier
Partner
Date
2023
Source
Vedanta Delhi Half Marathon (via Internet Archive)

Shown in the site's "Partners" grid; individual tiers are not printed.

Credits

No credits yet. The brand, agency and organiser people who made this deal can add theirs; credits appear once confirmed from a work email.

Bira 91's other deals

Tata Mumbai Marathon

Official partner · Event · 2024

Listed as "Cooldown Companion" on the event's own sponsor wall.

Official partner · Event · 2023

Listed under "PARTNERS" on the ICC Men's Cricket World Cup 2023 partner wall.

Tata Mumbai Marathon

Partner · Event · 2023

Logo on the 2023 sponsor wall; the page did not print tier labels.

TCS World 10K Bengaluru

Partner · Event · 2023

Logo on the 2023 sponsor wall; the page did not print tier labels.

Experiential · 19 Sep 2022

Bira 91 partnered with Warner Bros. Consumer Products to launch a range of House of the Dragon-inspired merchandise, tying the brand to the HBO series' India launch.

Integrated campaign · 20 Oct 2021

Bira 91's first 360-degree campaign, built around seven animated films each built on a different Bira 91 variant and occasion, aimed at reinforcing the brand's premium, playful positioning as it scaled its flavour portfolio nationally. Ran across TV, radio and digital.

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