Make Play with Flavors
Bira 91's first 360-degree campaign, built around seven animated films each built on a different Bira 91 variant and occasion, aimed at reinforcing the brand's premium, playful positioning as it scaled its flavour portfolio nationally. Ran across TV, radio and digital.
| Brand | Bira 91 |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV, radio, digital |
| Source | Financial Express |
More from Bira 91
| Campaign | Type | Agency | Date |
|---|---|---|---|
| House of the Dragon merchandise collaborationExperiential · 19 Sep 2022 | Experiential | – | 19 Sep 2022 |