Skip to content
Indian D2C · Health and nutrition

Indian D2C health and nutrition brands, side by side

16 brands. MuscleBlaze runs the most: 312 Meta ads live in India, 12 of them advertise on Facebook and Instagram, and 2 have a sponsorship or creator deal on record.

The brands

Meta ads live in India as of 6 Nov 2026. Deal counts are properties with a deal on record.

BrandMeta ads liveCreator dealsSponsorshipsCampaignsAmbassadorsLatest deal
MuscleBlaze312––5110 Jun 2026
Hk Vitals171––2122 Jul 2026
Kapiva134––211 Aug 2026
OzivaOwned by Hindustan Unilever since 2022132––1–27 Jun 2026
Fast&Up115–10212026
Pee Safe100––5118 Apr 2026
Boldfit79––3125 Mar 2026
Wellbeing NutritionOwned by USV since 202663––5219 Mar 2026
Toothsi35–11–2026
Fytika22––––2026
Bold Care16––728 Jun 2026
Traya13––6226 Aug 2026
Man Matters–––2–14 Aug 2024
Beastlife–––1114 Apr 2025
Mymuse–––1–7 Feb 2025
Neuherbs–––––2026

Newest ads in the category

The 8 most recent Facebook and Instagram ads from these brands. Each opens in Meta's Ad Library.

Ayurvedic Joint Pain Relief for Arthritis & Knee Pain
Since 79 versions

Kapiva

Ayurvedic Joint Pain Relief for Arthritis & Knee Pain

🌿 Natural joint care formula powered by time-tested Ayurvedic herbs 🦴 Helps ease joint stiffness, swelling & everyday discomfort 🚶‍♂️ Supports smooth movement and better mobility 🧘‍♀️ Enhances flexibility for daily activities 💪 Promotes long-term joint health and strength ✨ Designed for an active, comfortable lifestyle

Manage Fatty Liver with 5 Ayurvedic Herbs!
Since 70 versions

Kapiva

Manage Fatty Liver with 5 Ayurvedic Herbs!

Struggling with fatty liver? Discover the power of 5 potent herbs that support liver health and promote overall wellness 🌿 🍈 Bhui Amla - helps provide relief from abdominal pain 🌿 Turmeric - helps improve digestion 🍀 Aloe Vera -helps reduce constipation and bloating 🌾 Kalmegh - helps imrprove energy levels 🥜 Kutki - helps maintain healthy levels of liver fat Take a natural step towards a healthier liver and feel the difference with Kapiva Liver Care Juice! 😇 ✅ Safe to take with Allopathic medicines BUY NOW

Daily Wellness with Kapiva Sea Buckthorn
Since 26 versions

Kapiva

Daily Wellness with Kapiva Sea Buckthorn

Packed with Omega 3, 6, 7 & 9, plus Vitamin C and Calcium, Kapiva Sea Buckthorn Juice is crafted with premium Ladakh-sourced berries to support skin health, gut wellness, and immunity. With no added sugar, artificial colors, or flavors, it's a clean, nutrient-rich addition to your everyday routine

More Than Protein? It Fuels Your Body!
Since 6 versions

Kusha Kapila

More Than Protein? It Fuels Your Body!

“Plant protein? Aren’t they all the same?" That’s what most brands want you to think. But OZiva Bioactive Plant Protein is different — it packs 25g of complete vegan protein plus BCAAs, clinically proven to boost endurance and recovery. It’s not just protein. It’s smart fuel for your body.

Acne Care Without The Dryness
Since

OZiva

Acne Care Without The Dryness

Breakouts showing up too often? OZiva Acne Spot Corrector is formulated with plant science for acne-prone skin. ✅ Works better than Salicylic Acid ✅ Helps target active acne from Day 1* ✅ No excessive dryness Because clearer skin starts with targeted care.

Clean Protein for Her
Since 5 versions

shreyaarora__

Clean Protein for Her

Clean protein made for women ✨ OZiva Protein & Herbs helps support your fitness, energy & daily nutrition needs. 💪 23g clean protein ⚡ Supports metabolism & energy 🌿 Herbs for hormonal balance 🚫 No added sugar Nutrition that fits your lifestyle.

Fast On Acne. Easy On Skin.
Since 8 versions

OZiva

Fast On Acne. Easy On Skin.

A single breakout can become a bigger skin concern. That's why early action matters. OZiva Acne Spot Corrector gets to work from Day 1 to help target active acne. ✅ Fast-acting support* ✅ Helps reduce visible acne ✅ No excessive dryness ✅ 100% plant science The sooner you start, the better.

More Than A Surface Solution for Acne
Since 8 versions

OZiva

More Than A Surface Solution for Acne

If your acne keeps coming back... Your skin might not be the problem. OZiva Acne Care + Milk Thistle is designed to support acne-prone skin from within by addressing internal factors associated with recurring breakouts. ✅ Supports clearer-looking skin ✅ Supports oil balance ✅ Daily skin support Because treating acne starts before it reaches your skin.

Their deals

Confirmed sponsorships, creator deals and campaigns from these brands, newest first.

Energy Partner · Event · 8 Oct 2026

Energy Partner · Event · 27 Sep 2026

Purpose · 26 Aug 2026

A digital awareness campaign with Rajkummar Rao demonstrating an at-home hair-pull test to help people distinguish normal shedding from active hair loss, marking Hair Loss Awareness Month.

Talent: Rajkummar Rao.

Launch · 1 Aug 2026

A campaign for Kapiva Shilajit Gold Resin featuring Tiger Shroff alongside a doctor repositions Shilajit from its traditional sexual-health association to a clinically validated natural bodybuilding supplement, backed by a public clinical study on strength and testosterone gains.

Talent: Tiger Shroff.

Ad campaign · 22 Jul 2026

Third HK Vitals campaign with Yami Gautam, pitching collagen as the skin's own protein; made by Enormous and rolled out digital-first across India.

Talent: Yami Gautam.

Ad campaign · 27 Jun 2026

Acne Spot Corrector was tested by an acne advocate and 100 members of her community before OZiva agreed to launch it.

Talent: Prableen Kaur Bhomrah.

Ad film · 10 Jun 2026

An ad film for MuscleBlaze's Biozyme range featuring entrepreneur and Shark Tank India judge Ashneer Grover, framing gut health around the idea of trusting your 'gut feeling'.

Talent: Ashneer Grover.

Sponsorship activation · 8 Jun 2026

A condom brand co-launched with alcobev brand BroCode, tagline 'Have Fun. Not Kids', positioned at the intersection of nightlife and intimacy with a digital-first social campaign extended into retail on-ground activations.

Launch · 18 Apr 2026

Digital video campaign introducing Pee Safe's Comfort Range of period panties, night pads, ultra-thin pads and liners, with cricketer Smriti Mandhana signed as the range's ambassador; the film shows everyday moments where discomfort dents confidence.

Talent: Smriti Mandhana.

Sponsorship activation · 1 Apr 2026

An Instagram-carousel campaign with comedian Samay Raina timed to the IPL, using cricket terminology ("Take wickets, not chances") to frame conversations about men's intimate wellness.

Talent: Samay Raina.

Show 46 more

Ad campaign · 25 Mar 2026

Season-long campaign in the third year of the RCB tie-up, with co-created RCB x Boldfit merchandise and a giveaway of player-used gym gear.

Talent: Royal Challengers Bengaluru squad.

Ambassador signing · 19 Mar 2026

Malavika Mohanan fronts the Korean Marine Collagen and Skin Fuel Glutathione range with digital-first storytelling on beauty from within.

Talent: Malavika Mohanan.

Fast&Up→Tata Mumbai Marathon

Beverage · Event · 2026

Listed as "Energy Drink Partner" on the event's own sponsor wall.

Ad campaign · 9 Dec 2025

Third Traya film with Rajkummar Rao argues that a transplant alone cannot fix hair loss and internal health drives lasting regrowth.

Talent: Rajkummar Rao.

Integration · 21 Nov 2025

Long-form documentary-style series on lesser-known Indian athletes, made with Tonic Worldwide, opening with hurdler Tejas Shirse's national record.

Talent: Tejas Shirse.

Ad campaign · 20 Nov 2025

Offline World Toilet Day push with posters, germ demos and free sanitiser sprays at offices, petrol pumps, campuses and a pickleball event.

Ad campaign · 13 Sep 2025

The annual September drive returned with a Mumbai Sex Jokes Show, a Pharmacy Rave, a campaign film and a four-part YouTube series.

Talent: Anurag Kashyap, Samay Raina.

Ad film · 3 Sep 2025

A mockumentary-style ad film in which director Anurag Kashyap shoots comedian Samay Raina for a Bold Care commercial, with the pair roasting each other on set to bring humour to men's sexual wellness.

Talent: Anurag Kashyap, Samay Raina.

Ad campaign · 21 Jul 2025

Film built on a real customer's story challenges the belief that lost hair cannot grow back, with Sunil Grover as observer.

Talent: Sunil Grover.

Associate sponsor · Series · 18 Jul 2025

Toothsi was one of the 14 sponsors JioStar named for Special Ops 2 before its 18 July 2025 premiere, the largest sponsor line-up on a JioHotstar scripted original.

Ad campaign · 15 Jul 2025

Digital film for Biozyme Whey styled as a homage to Indian action cinema, with powerlifter Larry Wheels and KGF actor Garuda Ram.

Talent: Larry Wheels, Garuda Ram.

Ambassador signing · 14 Apr 2025

Cricketer Rinku Singh was signed as BeastLife's brand ambassador to promote clean, athlete-approved supplements.

Talent: Rinku Singh.

Ad campaign · 8 Apr 2025

Sharvari fronts a film arguing inner health supports outer beauty, promoting the marine collagen supplement.

Talent: Sharvari.

Ad film · 3 Apr 2025

A brand film narrated by Javed Akhtar shifting the brand's message from 'hope' to clinically backed 'trust', citing a claimed clinical result of 3x the effectiveness of 5% Minoxidil alone; ran on YouTube, Facebook and Instagram plus email/WhatsApp marketing.

Talent: Javed Akhtar.

Ad campaign · 13 Mar 2025

Print campaign honouring KL Rahul's resilience in India's Champions Trophy win, launched weeks before the IPL season.

Talent: KL Rahul.

Sponsorship · 24 Feb 2025

Fast&Up became title sponsor of the Mumbai Walkathon 2025 with JustWalkIndia, running Reload hydration booths along the route.

Ambassador signing · 30 Jan 2025

Actor Sharvari becomes the face of the sports performance products and daily essentials.

Talent: Sharvari.

Creator campaign · 20 Jan 2025

Whey protein range is promoted through a recovery-first fitness message with a footballer, an athlete and an actor.

Talent: Gurpreet Singh Sandhu, Nayana James, Lakshya.

Fast&Up→Tata Mumbai Marathon

Beverage · Event · 2025

Listed as "Energy Drink Partner" on the event's own sponsor wall.

Beverage · Event · 2025

Listed as "Energy Drink Partner" on the event's own sponsor wall.

Partner · Event · 2025

Shown in the site's "Partners" grid; individual tiers are not printed.

Digital/social · 18 Nov 2024

World Toilet Day film in which a wife stages a dramatic break-up talk that turns out to be about her husband's toilet habits: seat left up, tissue on the floor, puddles everywhere. Makes the case for seat sanitiser sprays, disposable seat covers and stand-and-pee devices with humour.

Integrated campaign · 23 Sep 2024

A 360-degree push for the disposable period panty after nearly a million units sold since April 2024: billboards at Cuffe Parade, Kamala Mills and Powai aimed at working professionals, plus radio spots on Radio City and Fever FM, continuing the earlier 'A period-friendly world' theme.

Ad campaign · 10 Sep 2024

Ninth-anniversary campaign fronted by ambassadors Varun Dhawan and Avinash Sable, with a yearly 12 September half-price site sale.

Talent: Varun Dhawan, Avinash Sable.

Ad campaign · 4 Sep 2024

Bold Care launched #Sextember, dedicating September to men's sexual wellness, using humour to ease talk about premature ejaculation and erectile dysfunction.

Ad campaign · 14 Aug 2024

Vikrant Massey faces thinning hair while Raghu Ram plays his inner voice, urging men to seek expert help instead of staying silent.

Talent: Vikrant Massey, Raghu Ram.

Other · 31 Jul 2024 · Reported value 500 crore

Cricketer KL Rahul took an equity stake in Boldfit and became brand ambassador for its fitness equipment, footwear and activewear range, as the D2C fitness brand pushed toward more than 500 crore rupees in revenue.

Talent: KL Rahul.

Creator campaign · 27 May 2024

Menstrual Hygiene Day humour video campaign with over 300 influencers and 5,500 free sanitary pad samples sent across India.

Talent: 300+ influencers.

Ad campaign · 15 Feb 2024

First leg of a #HopeForHair series uses a gym-instructor analogy to push treatment consistency and promotes Traya's hair coach service.

Talent: Rajkummar Rao.

Ambassador signing · 13 Feb 2024

Bold Care announced actor Ranveer Singh as co-founder, after his #TakeBoldCareofHer videos drew 12 million Instagram views in eight hours.

Talent: Ranveer Singh.

Ad campaign · 1 Feb 2024

Valentine's Day campaign of four 45-second films casting Cupid as outdated love norms, made in-house and executed by Mothership.

Fast&Up→Tata Mumbai Marathon

Beverage · Event · 2024

Listed as "Energy Drink Partner" on the event's own sponsor wall.

Beverage · Event · 2024

Listed as "Energy Drink Partner" on the event's own sponsor wall.

Partner · Event · 2024

Shown in the site's "Partners" grid; individual tiers are not printed.

Ad film · 2024

Bold Care's early brand-defining ad films starring co-founder Ranveer Singh and Johnny Sins, using humour to destigmatise men's sexual health; referenced as the brand's breakout campaign in later coverage.

Talent: Ranveer Singh, Johnny Sins.

Ad campaign · 16 Dec 2023

Kapiva teamed with Tiger Shroff on an ad film that challenges Shilajit myths and pitches it as a natural alternative to steroids for gym performance.

Talent: Tiger Shroff.

Ad campaign · 18 Sep 2023

Short film reframes beauty as care for body and mind, aimed at getting young audiences to try the products.

Ad campaign · 5 Sep 2023

Ogilvy-made TVC for Biozyme Whey following three everyday protagonists on personal fitness struggles, directed by Atul Kattukaran.

Ad film · 2 May 2023

Debut TVC starring Rajkummar Rao, set at a marriage introduction where the groom's receding hairline nearly derails the match; Rao reassures the bride that Traya (a claimed 93% success rate) will handle the hair fall. Released in Hindi across digital and OTT.

Talent: Rajkummar Rao.

Creator campaign · 18 Apr 2023

Humorous reels define what makes a champion, with Harbhajan and Chahal tying the idea to makeO toothsi clear aligners during IPL.

Talent: Harbhajan Singh, Yuzvendra Chahal.

Launch · 20 Mar 2023

MuscleBlaze signed India cricketer Shubman Gill as brand ambassador to launch its Fuel One Sports nutrition range.

Talent: Shubman Gill.

Ad campaign · 21 Feb 2023

Second HK Vitals collagen campaign, with a film by Freckledface Culture Lab telling consumers to choose real collagen over collagen builders.

Talent: Yami Gautam.

Fast&Up→Tata Mumbai Marathon

Partner · Event · 2023

Logo on the 2023 sponsor wall; the page did not print tier labels.

Partner · Event · 2023

Logo on the 2023 sponsor wall; the page did not print tier labels.

Partner · Event · 2023

Shown in the site's "Partners" grid; individual tiers are not printed.

Purpose · 28 Jan 2022

A campaign fronted by comedian Kumar Varun highlighting the pressure on employees to keep working through COVID-positive illness, a men's-health and mental-load awareness angle for the brand.

Talent: Kumar Varun.

Why each brand is on the list

The source we opened for each brand. P: the brand or a filing. S: named business press.

Who counts as an Indian D2C brand

A consumer product brand founded in India that started online: on its own website or app, plus Amazon, Flipkart, Myntra, Nykaa and the quick-commerce apps. A brand that later opened stores still counts, because the test is how it started.

Marketplaces and retailers, service and rental apps, cafes, and FMCG brands that started in shops are not on this list. Where a larger company holds a majority stake, the brand stays on the list and we name the owner and the year.

Every brand here has a source we opened: the brand's own page or a filing (P), or named business press (S). A brand we could not settle stays off until we can. How we check.

Missing a brand? Send it to us.