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Ad campaignIndia5 Sep 2023

Answer The Call, Unleash The Zidd

Ogilvy-made TVC for Biozyme Whey following three everyday protagonists on personal fitness struggles, directed by Atul Kattukaran.

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BrandMuscleBlaze
AgencyNot named on the source
TalentNot named
ChannelsTV, YouTube, digital
Sourceafaqs

Case studies like this

Campaigns from other brands that did something close, matched on what each one actually did.

BrandCampaignTypeAgencyDate
Wellbeing NutritionUnhustle FitnessCreator campaign · 20 Jan 2025Creator campaign–20 Jan 2025

What other healthcare brands ran

The latest confirmed campaigns from the rest of the category, India.

BrandCampaignTypeAgencyDate
GytreeCreator partnership: Vidushi MehraCreator campaign · 5 Nov 2026Creator campaign–5 Nov 2026
GytreeCreator partnership: Food Fitness And FunCreator campaign · 5 Nov 2026Creator campaign–5 Nov 2026
EarthfulCreator partnership: neerupamasharrmaofficialCreator campaign · 31 Oct 2026Creator campaign–31 Oct 2026
EarthfulCreator partnership: Bonn AppetiteCreator campaign · 31 Oct 2026Creator campaign–31 Oct 2026
AmrutamCreator partnership: Dr.uterusCreator campaign · 27 Oct 2026Creator campaign–27 Oct 2026
GytreeCreator partnership: anitakanwal_actorCreator campaign · 27 Oct 2026Creator campaign–27 Oct 2026
GytreeCreator partnership: meghna.pantCreator campaign · 27 Oct 2026Creator campaign–27 Oct 2026
GytreeCreator partnership: shikx5Creator campaign · 23 Oct 2026Creator campaign–23 Oct 2026

More from MuscleBlaze

CampaignTypeAgencyDate
Lighter Gut, Better Gut FeelingAd film · 10 Jun 2026Ad film–10 Jun 2026
India's Strongest Unknowns content seriesIntegration · 21 Nov 2025Integration–21 Nov 2025
Biozyme Whey film with Larry Wheels and Garuda RamAd campaign · 15 Jul 2025Ad campaign–15 Jul 2025
Fuel One Sports range launch with Shubman GillLaunch · 20 Mar 2023Launch–20 Mar 2023