Disposable period panty 360 campaign
A 360-degree push for the disposable period panty after nearly a million units sold since April 2024: billboards at Cuffe Parade, Kamala Mills and Powai aimed at working professionals, plus radio spots on Radio City and Fever FM, continuing the earlier 'A period-friendly world' theme.
| Brand | Pee Safe |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | OOH, radio |
| Source | Financial Express |
More from Pee Safe
| Campaign | Type | Agency | Date |
|---|---|---|---|
| #BeInYourComfortZoneLaunch · 18 Apr 2026 | Launch | – | 18 Apr 2026 |
| Pee Like a Gentle ManDigital/social · 18 Nov 2024 | Digital/social | – | 18 Nov 2024 |