MakeMyTrip
The company behind MakeMyTrip, with 11 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 13 Aug 2026
MakeMyTrip partnered with India's Ministry of Tourism to launch more than 350 guided tours across roughly 60 Indian cities, expanding a longer-running relationship with the ministry (which dates to a 2023 push to showcase 600-plus offbeat destinations) into curated, bookable itineraries on the platform.
Regional · 14 Nov 2025
A Marathi-language film built around everyday Maharashtra characters Shinde Kaku and Aaba, arguing that redBus covers routes from Wai to Wani and Mumbai to Malvan at low fares. It ran on Star Pravah, Zee Marathi, Sony Marathi and Lokmat 18 News, on YouTube, Meta, JioHotstar and Spotify, and on auto branding.
Ad film · 24 Oct 2025
A month-long value campaign encouraging advance festive and year-end bookings, fronted again by Alia Bhatt and Ranveer Singh; ET BrandEquity described the accompanying ad film as recasting everyday travel-booking villains as heroes, while Moneycontrol covered it as a broader early-booking initiative.
Talent: Alia Bhatt, Ranveer Singh.
Ad film · 23 Oct 2025
A set of digital films pairing cricketer Rishabh Pant with commentator Navjot Singh Sidhu in a banter-driven face-off, using Sidhu's one-liners and Pant's quick wit to argue that well-rated hotels need not cost more on Goibibo.
Agency: Restless @MagicCircle. Talent: Rishabh Pant, Navjot Singh Sidhu.
Launch · 9 Aug 2025
MakeMyTrip launched Myra, an AI-enabled travel agent built into its app for conversational trip planning and booking; the assistant's capabilities were expanded through 2026, and trade press separately reported an ad campaign fronted by actors Aparshakti Khurana and Manjot Singh to drive its adoption.
Talent: Aparshakti Khurana, Manjot Singh.
Integrated campaign · 23 May 2025
A series of exaggerated comic scenarios that plays on the Hindi word 'bas' to make redBus the default word for bus travel, each film signing off on the older line 'Bus yaani redBus'. It ran on television, on JioCinema's live IPL streams and on auto branding in key cities.
Agency: Leo Burnett.
Other · 1 Apr 2025
MakeMyTrip marked its 25th anniversary (Silver Jubilee) with a nostalgic ad film starring Alia Bhatt and Ranveer Singh that moved through different eras of Indian travel, from manual bookings and long queues to today's digital convenience, backed by large-format billboards in several cities carrying the same milestone message.
Talent: Alia Bhatt, Ranveer Singh.
Digital/social · 16 Aug 2024
An Independence Day campaign mapping 47 roads that carried moments of the freedom struggle, from the Madduru bullock-cart march to the sepoys who walked Meerut to Delhi. redBus built an Instagram AR filter that reads any road surface and a Google My Maps layer with animated route cards, plus an Instagram contest.
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Ad film · 15 Apr 2024
The second digital film in Goibibo's run with brand ambassador Kareena Kapoor Khan, who revives her Jab We Met character Geet. It extends the 'Hotels Aise On Goibibo, Full Marks By Bebo' line that the earlier Poo film started.
Talent: Kareena Kapoor Khan.
Ad film · 8 Apr 2024
A four-film IPL-season campaign starring Jackie Shroff, Prabhu Deva and Shankar Mahadevan (plus a fourth film with two cricketers) shot without showing the celebrities' faces, positioning MakeMyTrip itself as the real 'Asli Star' by spotlighting its hotel and homestay offerings through each star's distinct persona.
Agency: Talented. Talent: Jackie Shroff, Prabhu Deva, Shankar Mahadevan.
Digital/social · 2024
Goibibo's 15th anniversary push, which opened by announcing it would not celebrate at all and then flipped into a GoibiBRO Birthday Sale with the line 'Iss saal party tera BRO dega'. Influencers, gag deliveries called Broceries and flash discounts across flights, hotels, cabs, buses and homestays carried it to millennial and Gen Z buyers.
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