Heroes out of villains: year-end value campaign
A month-long value campaign encouraging advance festive and year-end bookings, fronted again by Alia Bhatt and Ranveer Singh; ET BrandEquity described the accompanying ad film as recasting everyday travel-booking villains as heroes, while Moneycontrol covered it as a broader early-booking initiative.
| Brand | MakeMyTrip |
|---|---|
| Agency | Not named |
| Talent | Alia Bhatt, Ranveer Singh |
| Channels | TV, digital |
| Source | Moneycontrol |
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