GoibiBRO
Goibibo's 15th anniversary push, which opened by announcing it would not celebrate at all and then flipped into a GoibiBRO Birthday Sale with the line 'Iss saal party tera BRO dega'. Influencers, gag deliveries called Broceries and flash discounts across flights, hotels, cabs, buses and homestays carried it to millennial and Gen Z buyers.
| Brand | MakeMyTrip |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | social, digital |
| Source | Social Samosa |
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