Myra AI travel assistant
MakeMyTrip launched Myra, an AI-enabled travel agent built into its app for conversational trip planning and booking; the assistant's capabilities were expanded through 2026, and trade press separately reported an ad campaign fronted by actors Aparshakti Khurana and Manjot Singh to drive its adoption.
| Brand | MakeMyTrip |
|---|---|
| Agency | Not named |
| Talent | Aparshakti Khurana, Manjot Singh |
| Channels | digital |
| Source | The Hindu |
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