Krafton India (BGMI)
The company behind Krafton India (BGMI), with 16 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Festive · 26 Aug 2026
Malayalam Onam film by the new Kochi agency Audacious, with filmmaker-actor Santosh Pandit as a general dragging a reluctant soldier (streamer Sayip OP) back to the battleground; it crossed 2.2 million views and 175,000 shares on Instagram. Directed by Sofia Ashraf.
Agency: Audacious. Talent: Santosh Pandit, Sayip OP.
Sports · 17 Feb 2026
Krafton India made Yashasvi Jaiswal the face of Real Cricket and wrote him into the game itself, playable across Quick Match, Test Match and RC Pass modes and selectable in the Rajasthan Royals side. The launch film ran on Real Cricket's Instagram and YouTube channels as the title pushed from a homegrown franchise towards a mainstream cricket platform.
Talent: Yashasvi Jaiswal.
Other · 3 Feb 2026
A game-led platform built with Leo India and Aeos Group that turns a player's in-game behaviour plus a psychometric test into a 'Career Mode' report of skills such as teamwork and decision-making under pressure, at bgmicareermode.com. Launched on digital with celebrity and creator amplification and college activations in Mumbai, Pune, Kolkata and Jaipur.
Agency: Leo India.
Partner · Event · 2026
Listed as the tournament's sponsor.
Digital/social · 5 Nov 2025 · Reported value 40 lakh
Three scroll-native films from Talented that parody India's surrogate-ad format, turning gameplay items into fake FMCG-style products, with a mock storefront at trybgmi.com full of Easter eggs; the first film reached 40 lakh views in a day. Directed by Mandakini and Bopanna.
Agency: Talented.
Influencer · 16 Oct 2025
Tourism-style vlog series from tgthr. Originals in which gaming creators (Scout, Dynamo, Punkk and others) and lifestyle influencers 'visit' the game's new digital stepwell, sold as India's hottest destination not on any map.
Agency: tgthr.. Talent: Scout, Dynamo, Punkk, Shiv Thakare, Arun Mashettey.
Digital/social · 4 Sep 2025
Two series of short comic films from Dentsu Creative Isobar built on the idea that installing BGMI is the first reflex on a new phone, from elevator stand-offs and manhole escapes to job offers and housewarmings.
Agency: Dentsu Creative Isobar.
Show 8 more
Presenting · Event · 2025
Presenting sponsor; the show ran as the KRAFTON India Awards 2025 presented by iQOO.
Launch · 13 Dec 2024
The India launch of the running game, built around The Great Khali and a jingle, 'Oh Cookie run run run'. Alongside the Khali film came two 30-second spots drawing on comic running moments — a bride bolting from her wedding, a man fleeing a ghost — and a 15-second film for the refer-and-earn feature. Conceptualised by tgthr.
Agency: tgthr.. Talent: The Great Khali.
Ad film · 22 Nov 2024
Film from Enormous Brands positioning BGMI as a serious pursuit in a country where competition is daily life, cutting from cities to villages with in-game references; extended on social with posts, stories and community challenges.
Agency: Enormous Brands.
Ad film · 12 Jan 2024
Film built around 'Babubhai' and the 'De Jiggle' move that creator Raj turned into an esports tactic and then a national meme, showing it spread to rappers, dancers and sportspeople. Conceptualised and produced by JUNGLE with KRAFTON India's in-house team.
Agency: JUNGLE.
Partner · Event · 2024
Listed among the tournament's sponsors.
Partner · Event · 2024
Listed among the tournament's sponsors.
Partner · Event · 2024
Listed as the tournament's sponsor.
Ad film · 20 Sep 2023
Film celebrating the shared slang that India's BGMI community has built across regions, mixing live action with VFX and AI-generated sequences, followed by a community event for fans.
Work at Krafton India (BGMI)?
Claim this page to list your properties and partners, and correct anything wrong.