Flipkart × KRAFTON India Awards, 2025
- Brand
- Flipkart · E-commerce & retail
- Property
- KRAFTON India Awards · KRAFTON India
- Tier
- Co-powered
- Date
- 2025
- Source
- ANI
Co-powered by Flipkart.
Credits
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Flipkart's other deals
Associate sponsor · YouTube · 19 Jun 2026
Quick delivery partner on the season-two return. The pitch this time was that the brand gets folded into the joke rather than kept safely away from it.
Integrated campaign · 28 May 2026
Flipkart Fashion launched 'GRWM GRWM' (a play on 'Get Ready With Me', read as 'Garam Garam'), a trend-led end-of-season sale fronted by a TVC jingle and more than 1,000 creators posting fashion content on Meta and YouTube, aimed at Gen Z shoppers.
Integrated campaign · 17 Apr 2026
Cleartrip moved its story away from discount claims and towards what the saving buys, showing urban travellers aged 18 to 40 holding back on small holiday indulgences and then saying yes to them. Built on the insight that people remember the splurge, not the discount.
Agency: FCB Kinnect.
Ad film · 28 Mar 2026
A cricket-season television campaign with Salman Khan built as a deliberately stripped-down anti-ad: he delivers his line, says 'Lo bol diya' and walks away. Follow-up films through the season satirise advertising cliches such as vanity vans and overproduced shoots.
Agency: Quotient Ventures. Talent: Salman Khan.
Festive · 24 Mar 2026
NoVac (#NationOnVacation) is Cleartrip's flagship annual summer-sale property, first launched in March 2023 and repeated each year since. The 2026 edition centred on a film built around the childhood game 'Chidhiya Udd', in which children transport adults out of their daily routine into aspirational travel experiences, aiming to make the sale a cultural moment rather than a plain discount push.
Integrated campaign · 17 Mar 2026
Flipkart released two slice-of-life TVCs, one following a bride's family styling her for a function and another following neighbours bonding over home finds, positioning the marketplace as a source of everyday fashion and home discovery for women shoppers.
Agency: Leo Burnett.
Associate sponsor · TV show · 24 Aug 2025
Co-powered by. JioStar signed nine sponsors across television and digital for the season, which premiered on 24 August 2025 across JioHotstar and Colors.
Associate sponsor · TV show · 24 Aug 2025
Sponsor of season 19, positioning Flipkart as a fashion destination, per growth and marketing VP Pratik Shetty.
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