JioStar

Festive · 14 Aug 2026

A ten-day Onam festive push positioning Asianet as the original home of the festival for Kerala and the Malayali diaspora. It bundled film premieres including Vazha 2 and Drishyam 3 with Bigg Boss Agnipareeksha, the Star Singer season 10 finale, food shows Onaruchimelam and Onakalavara, and festive episodes of the channel's fiction slate, and was sold to advertisers as a single festive stage.

Sports · 12 Aug 2026

A three-film campaign for the 2026/27 Premier League season on JioStar, each film a celebrity superfan's monologue that turns out to be devotion to their football club rather than a romantic partner -- starring Tiger Shroff (Manchester United), Sanju Samson (Liverpool) and Riyan Parag (Manchester United), airing on JioHotstar and Star Sports Network.

Talent: Tiger Shroff, Sanju Samson, Riyan Parag.

Sports · 2 Jun 2026

JioStar and the ICC's campaign to grow mainstream fandom for India's women's cricket team ahead of the T20 World Cup 2026, anchored by a film about unconscious bias in cricket fandom, a promotional film with Alia Bhatt and Sharvari Wagh, and a #T20CreatorClub creator programme, spanning TV, digital and original programming on JioHotstar and Star Sports.

Talent: Alia Bhatt, Sharvari Wagh.

Purpose · 9 Oct 2025

A brand film arguing that raising children is a shared job rather than the mother's alone, fronted by Tulsi from Kyunki Saas Bhi Kabhi Bahu Thi brought back in a new light. It premiered at FICCI Frames 2025 ahead of a fireside chat with Ekta Kapoor and Smriti Irani marking 25 years of the show.

Digital/social · 25 Aug 2025

An Onam film built as a song made of flowers, pitched by the channel as the world's first flower song, which set out to bring the meaning of the pookalam tradition back into public memory and the ritual of families gathering flowers together. Krishnan Kutty, who heads the South entertainment cluster at JioStar, framed it as tradition rebuilt with technology.

Ad film · 18 Feb 2025

A two-minute Valentine's film in which veteran Malayalam villain TG Ravi looks back on a life of never finding love, played at younger ages by his own son Sreejith Ravi, his grandson Ritwunjay and Sanju Sanichan. It was salted with references to his filmography and with him speaking Gen Z slang, and pulled in villains from Asianet's serials Mauna Ragam and Ishtham Matram. Maitri Advertising made it, Mridul Nair directed, and it crossed 500,000 reshares on Instagram.

Agency: Maitri Advertising. Talent: TG Ravi, Sreejith Ravi, Sanju Sanichan.

Integrated campaign · 9 Feb 2023

A three-phase outdoor teaser for the show Tere Ishq Mein Ghayal. Large red hearts went up on hoardings and selfie points in Mumbai, Delhi, Lucknow, Kanpur, Agra, Bhopal and Indore on 3 February; after the full moon on 5 February the hearts appeared clawed; then fake CCTV footage of werewolf versions of the leads circulated before a poster reveal closed it. Radio and influencer posts carried the speculation.

Talent: Karan Kundrra, Gashmeer Mahajani.