A three-phase outdoor teaser for the show Tere Ishq Mein Ghayal. Large red hearts went up on hoardings and selfie points in Mumbai, Delhi, Lucknow, Kanpur, Agra, Bhopal and Indore on 3 February; after the full moon on 5 February the hearts appeared clawed; then fake CCTV footage of werewolf versions of the leads circulated before a poster reveal closed it. Radio and influencer posts carried the speculation.