Bennett Coleman (Times of India, Times Network)
The company behind The Times of India, with 9 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Purpose · 18 May 2026
Newsroom campaign across Times Now Navbharat and the network's Marathi, Bangla, Tamil, Telugu, Kannada and Malayalam digital platforms after the NEET UG paper-leak allegations, with ground reports from Kota, Sikar, Patna and other coaching hubs, expert content, reels, polls and a 'NEET Re-Exam Help Desk'. Went live on 15 May 2026.
Festive · 12 Aug 2025
A ten-day Independence Day run from 8 to 17 August for Times Prime members, with a partner offer dropped at noon each day from Starbucks, Country Delight, Paytm Flights, Klook and others. It closed with a limited-edition comic, 'Azaadi Ki Kahaniyaan', made with Amar Chitra Katha and Tinkle and delivered nationwide inside Zepto orders on 14 and 15 August.
Purpose · 10 Mar 2025
A Women's Day initiative from the Hindi daily to coin feminine Hindi words for professions and achievements that have none, in STEM, politics, sport and entrepreneurship. It started in print and moved to digital. Partha Sinha, President and Chief Brand Officer of the Times of India Group, framed it as a language movement.
Agency: FCB Ulka.
Integrated campaign · 6 Feb 2025
A brand campaign positioning Navbharat Times as the partner of progress, told through the real story of Zoya Thomas Lobo, who went from begging on Mumbai local trains to becoming India's first transgender photojournalist. It ran across print, digital and outdoor, with a digital film screened in multiplexes.
Agency: BelieveTrinity. Talent: Zoya Thomas Lobo.
Purpose · 2024
Havas Creative India printed The Times of India's editorial page entirely in the purple of voters' ink, with no headlines or logos, as a silent push against voter apathy during the general election that drew a record 642 million voters (the 2024 Lok Sabha poll). It won two Golds at Clio 2025 and 17 awards in all, including ADFEST and Spikes Asia.
Agency: Havas Creative India.
Purpose · 20 Jan 2023
Republic Day film from Wunderman Thompson India on the invisible thread that binds Indians, cut with archival voices of Gandhi, Nehru, Patel and others sourced from Prasar Bharati, with music by Dhruv Ghanekar and lyrics by Swanand Kirkire. Ran across news media, social and digital and asked readers to post their own answer to the question.
Agency: Wunderman Thompson.
Integrated campaign · 14 Sep 2022
Positive-news brand campaign around Independence Day built on eight big-picture images of Indian progress (an ice cafe in Ladakh, a school in the Jaisalmer desert that runs without air conditioning), run on 981 digital OOH screens across six cities for 15 days through Times OOH, alongside print and online.
Ad film · 25 Apr 2022
The membership platform's brand campaign with actor Mithila Palkar, pitched at digitally native young Indians and built around getting more out of every moment. It ran as a film plus a set of assets across an omnichannel media plan.
Agency: Wondrlab. Talent: Mithila Palkar.
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Integrated campaign · 19 Feb 2022
A three-TVC campaign marking Magicbricks' move from listings to a full-stack property services platform with home loans, legal help and vaastu advice. Brand ambassador Ayushmann Khurrana voiced the manifesto film, and the campaign introduced a sonic signature for the brand across a six to eight week national media push.
Agency: RK Swamy BBDO. Talent: Ayushmann Khurrana.
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