An integrated, multi-touchpoint launch campaign for ZEE5 original thriller Saali Mohabbat: a five-day Ferns N Petals collaboration where every FNP order nationwide carried a personalised note from star Radhika Apte and a QR code to the film, a micro-influencer 'black rose' activation, a temporary Saali Mohabbat-themed ZEE5 logo, a staged public couple-argument stunt, and creator collaborations, together reaching over 12 million people.
